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VerifiedChecked 2026-09-11

folk

A collaborative, relationship-focused CRM for managing contacts, interactions, pipelines, enrichment, and personalized outreach.

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Revenue footprint

Where folk fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

8 distinct jobs across 4 revenue areas

PartialEngage on social channels ↗

folk supports user-assisted social selling through LinkedIn contact capture, message templates, and relationship context in the folkX extension.

Condition: Requires the folkX browser extension and user-controlled social workflows.folk documentation ↗
StrongEnrich records ↗

folk enriches known contact records with missing details such as emails, phone numbers, job titles, and company information.

Condition: Enrichment credits and data coverage vary by plan and source.folk documentation ↗
StrongMaintain account and contact records ↗

folk maintains shared people and company records with custom fields, groups, ownership, notes, and relationship context.

folk documentation ↗
StrongMaintain sales-activity history ↗

folk maintains sales-activity history through shared interactions, notes, reminders, and connected communication activity.

Condition: Full interaction history is listed as a Premium feature.folk Help & Support documentation ↗
StrongManage opportunities ↗

folk supports opportunity management through customizable pipelines and deal tracking.

Condition: Deals and custom objects are listed as Premium features.folk documentation ↗
StrongObtain contact details ↗

folk can find and append professional contact details through its enrichment workflows.

Condition: Enrichment credits and available fields vary by plan and data source.folk documentation ↗
StrongOrchestrate outreach sequences ↗

folk supports repeatable outreach through campaigns, templates, reminders, and automated email sequences.

Condition: Sequences and message limits vary by plan.folk Help & Support documentation ↗
StrongSend prospecting email ↗

folk supports personalized outbound email campaigns and individual follow-up messages.

Condition: Message limits and mailbox requirements vary by plan and setup.folk Help & Support documentation ↗

Overview

What folk does

folk centralizes people, companies, interactions, notes, reminders, pipelines, and deals. It adds contact enrichment, email campaigns and sequences, LinkedIn-assisted contact capture, dashboards, and integrations.

Shared people and company records with groups, views, custom fields, notes, reminders, and interaction history.Customizable pipeline management and deal tracking.Contact capture from LinkedIn, Sales Navigator, and other supported sources through the folkX browser extension.Contact enrichment for emails, phone numbers, job titles, and company information, subject to source coverage and credits.Personalized email campaigns, templates, and automated follow-up sequences.LinkedIn message-template workflows through folkX.Email, calendar, WhatsApp, automation, enrichment, and other third-party connections.Dashboards, API access, custom objects, and workspace roles on higher-tier plans.

Buying context

Fit and constraints

Best for
Small and growing service, sales, recruiting, and relationship-driven teams seeking a flexible CRM with lightweight outbound workflows.
Relevant constraints
  • folk is primarily a CRM and relationship/outreach tool; reviewed evidence does not establish CPQ, proposals, contract management, e-signature, procurement, billing, forecasting, conversation intelligence, or customer-success functionality.
  • LinkedIn functionality is delivered through the folkX browser extension and user-controlled workflows; folk states it does not provide native automatic LinkedIn syncing.
  • Enrichment depends on third-party data coverage, available fields, geography, and plan credits; it does not establish contact validation accuracy.
  • Email campaigns and sequences are subject to plan, mailbox, message-volume, and workspace conditions.
  • Exact feature entitlements and limits may change by plan and billing cadence.
Evidence status
Vendor documented · checked 2026-09-11

Pricing

Plans and billing

Public pricing is visible. Standard is listed at $30/member/month monthly or $24/member/month annually; Premium at $60/member/month monthly or $48/member/month annually; Enterprise starts at $100/member/month monthly or $80/member/month annually. A 14-day free trial is offered.

Pricing model
Per user
Minimums
Annual commitment
Free access
14-day trial
Last checked
2026-09-11

Standard

$24/user/mo12-month commitment · Self-serveCheck current price ↗
$30/user/moSelf-serveCheck current price ↗

Premium

$48/user/mo12-month commitment · Self-serveCheck current price ↗
$60/user/moSelf-serveCheck current price ↗

Enterprise

$80/user/mo12-month commitment · Self-serveCheck current price ↗
$100/user/moSelf-serveCheck current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. Linkedin crm ↗folk.app/linkedin-crmVendor documentation
  2. Product website ↗folk.appVendor documentation
  3. 4834915 introduction what s folk ↗help.folk.app/en/articles/4834915-introduction-what-s-folkVendor documentation
  4. Social selling ↗folk.app/social-sellingVendor documentation
  5. Pricing ↗folk.app/pricingVendor documentation

Alternatives

Peers in this market

40
BreakcoldFounders, agencies, consultants, and small sales teams that want a lightweight CRM centered on multichannel relationship selling and AI-assisted administration.Reply.ioOutbound sales, SDR/BDR teams, agencies, and small-to-growing teams needing coordinated email, LinkedIn, calling, SMS, and AI-assisted prospecting.WaalaxyFounders, SDRs/BDRs, and small outbound teams running LinkedIn-led prospecting; Business is positioned for LinkedIn-plus-email outreach.AiSDRFounders and revenue teams that need automated, signal-based outbound prospecting and follow-up without adding SDR headcount.NutshellSmall and growing sales teams seeking an easy-to-deploy CRM with integrated sales automation and marketing tools.KasprSMBs, individual contributors, sales teams, recruiters, and founders needing contact discovery and enrichment for LinkedIn-based prospecting, especially in European markets.La Growth MachineSales teams, founders and lead-generation agencies running LinkedIn-first, multichannel outbound campaigns.Apollo.ioOutbound sales teams seeking prospect data and outreach execution in one platform.lemlistFounders, SDR/BDR teams, sales teams, agencies, and growth teams running outbound prospecting across multiple channels.Seamless.AIOutbound sales teams needing contact discovery, prospect research, enrichment, and prospecting outreach.AmplemarketOutbound B2B sales teams seeking prospecting, signal-led prioritization, and multichannel engagement in one platform.AttioSmall to growing revenue teams that want a flexible CRM and relationship-focused system of record with configurable workflows and automation.monday CRMRevenue teams seeking a flexible CRM with configurable pipelines, activity tracking, automation, reporting, AI agents, and pre-to-post-sales workflows.SalesflareSmall and medium-sized B2B sales teams seeking an automated CRM with email, activity and pipeline tracking.ArtisanSales teams scaling outbound prospecting and pipeline generation across cold outbound, signal-triggered, CRM reactivation, and expansion campaigns.ZoomInfoB2B sales, marketing, and revenue-operations teams that need broad account and contact intelligence, prioritization signals, CRM data maintenance, and sales execution workflows.DripifyOutbound sales teams and professionals running LinkedIn-led prospecting with optional email steps.HunterSmall and mid-sized outbound teams that need public-web contact discovery, email verification, lead enrichment, and prospecting-email sequences in one platform.LushaSales, marketing and revenue-operations teams that want self-service prospecting and credit-based enrichment with optional signals, API access, outreach and conversation intelligence in the same platform.MailshakeOutbound sales teams, SDRs/BDRs, founders, and agencies running email-led prospecting programs.SaleshandyOutbound sales teams, agencies, and founders running cold-email campaigns at increasing scale.UserGemsOutbound, ABM, sales, marketing, and RevOps teams that need contact-level signals, account prioritization, and coordinated GTM actions.FindymailOutbound sales, lead-generation agencies, growth teams, and revenue-operations teams that need verified B2B contact data and CRM data maintenance.ProspeoSales teams, outbound agencies, founders, and RevOps teams doing targeted prospecting and contact-data enrichment.SalesfinityOutbound SDR/BDR teams and sales teams that rely heavily on phone prospecting and want higher calling throughput with integrated research, enrichment, and follow-up automation.DubbSalespeople, small outbound teams, agencies, consultants, real-estate professionals, recruiters, coaches, and other teams using personalized video to initiate or advance sales conversations.Regie.aiFull-cycle AEs, SDRs, founding sellers, and outbound teams that want prospecting research and execution in one workspace.ClaySmall and growing GTM teams building data-driven prospecting, enrichment, signal-monitoring, and outbound workflows.CloseSmall and growing outbound-oriented sales teams that want CRM, sales communication, follow-up automation, and pipeline activity in one system.FreshsalesSmall and mid-sized sales teams seeking a general-purpose CRM with built-in engagement and automation.HubSpotSmall to enterprise teams seeking an integrated CRM and broader customer-platform suite, especially organizations combining inbound marketing, sales, and customer-service workflows.PipedriveSmall and midsize sales teams needing a straightforward pipeline CRM and activity-management system of record.Common RoomSignal-based selling, product-led sales, account-based prospecting, buyer-intent prioritization, and GTM teams that need unified person/account intelligence and workflow activation.Copper CRMGoogle Workspace-oriented sales and relationship-focused teams that need CRM, pipeline, activity history, and project or onboarding continuity in one system.PhoneBurnerOutbound sales teams and individuals prioritizing high-volume, live phone conversations with controlled, relationship-oriented outreach.SalesloftRevenue teams that need coordinated outbound engagement, activity capture, buyer and deal insight, CRM synchronization, and workflow prioritization.Zoho CRMSmall businesses through enterprise sales organizations that need a configurable system of record with sales automation and reporting.Aviso AIEnterprise and high-growth revenue teams needing forecasting, pipeline inspection, deal intelligence, conversation intelligence, and AI-guided revenue execution across CRM-connected workflows.ClariEnterprise B2B revenue organizations seeking centralized forecasting, pipeline visibility, revenue intelligence, and coordinated revenue workflows.DialpadTeams wanting unified business communications and AI-assisted sales or customer-support conversations.