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VerifiedChecked 2026-09-12

Apollo.io

Apollo.io is a B2B sales intelligence and engagement platform combining prospect data, enrichment, outreach sequencing, calling, and sales workflow tools.

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Revenue footprint

Where Apollo.io fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

10 distinct jobs across 4 revenue areas

StrongEnrich records ↗

Apollo supports enriching contact and company records.

Condition: Enrichment availability and credits vary by plan.Apollo.io documentation ↗
StrongFind accounts ↗

Apollo supports discovering target companies through searchable company data and filters.

Condition: Search, selection, and export limits vary by plan.Apollo.io documentation ↗
StrongFind people ↗

Apollo supports identifying relevant people within target companies.

Condition: Search, selection, and export limits vary by plan.Apollo.io documentation ↗
PartialMaintain sales-activity history ↗

Apollo records engagement activity and call outcomes, but complete CRM-grade activity-history coverage is not established.

Condition: Activity visibility and synchronization depend on plan and configuration.Apollo.io documentation ↗
StrongObserve buyer events ↗

Apollo can identify companies associated with otherwise anonymous website activity.

Condition: Coverage and identification conditions may vary by geography and privacy constraints.Apollo.io documentation ↗
StrongObtain contact details ↗

Apollo provides professional contact paths, including email and phone data, for prospecting.

Condition: Credits and data availability apply.Apollo.io documentation ↗
StrongOrchestrate outreach sequences ↗

Apollo supports coordinated outreach sequences with scheduled touches and follow-up automation.

Condition: Sequence and automation entitlements vary by plan.Apollo.io documentation ↗
StrongPlace outbound calls ↗

Apollo provides outbound calling and dialer functionality.

Condition: Dialer access, calling regions, minutes, and credits vary by plan and usage.Apollo.io documentation ↗
StrongSchedule meetings ↗

Apollo provides meeting scheduling functionality.

Condition: Detailed booking-rule coverage is not established by the cited source.Apollo.io documentation ↗
StrongSend prospecting email ↗

Apollo supports creating and sending outbound prospecting email campaigns.

Condition: Email campaigns are available on every account; connected mailbox options vary by plan.Apollo.io documentation ↗

Overview

What Apollo.io does

Apollo provides searchable company and contact data, prospecting and enrichment, email campaigns, sales sequences, calling, workflow automation, and CRM connectivity.

Search companies and peopleAccess professional email and phone dataEnrich contact and company recordsCreate outbound email campaigns and sequencesCoordinate multichannel outreachPlace outbound calls with a dialerAutomate sales workflowsIdentify website visitorsManage opportunities and sales activityIntegrate with CRM and sales toolsUse AI research and personalization features

Buying context

Fit and constraints

Best for
Outbound sales teams seeking prospect data and outreach execution in one platform.
Relevant constraints
  • Data access, exports, enrichment, dialing, AI, and automation are plan- and credit-dependent.
  • Credits expire at the end of the applicable billing cycle and do not roll over.
  • Additional credits can be purchased; credit costs vary by activity and region.
  • Non-paying plans can connect Gmail accounts only for email campaigns.
  • Standard plans are for internal business use and do not permit powering external products, sharing data with customers, or reselling Apollo data.
  • Detailed country-level coverage, accuracy, and regional tax treatment are not established by the cited sources.
Evidence status
Vendor documented · checked 2026-09-12

Pricing

Plans and billing

Apollo publishes annual USD per-seat prices for four plans and documents paid-plan trials and credit usage. Monthly-billing amounts were not exposed in the retrieved official pricing content.

Pricing model
Per user
Minimums
3-user minimum · Annual commitment
Free access
Free tier · 14-day trial
Last checked
2026-09-12

Free

Free tierGlobal / not otherwise specified · Self-serve

$0; 900 credits per seat per year, granted monthly. Public comparison also identifies 2 sequences and basic filters.

Check current price ↗

Basic

$49/user/yrGlobal / not otherwise specified · 12-month commitment · Self-serve

$49 per seat per month, billed annually. 30,000 credits per seat per year, granted upfront. Paid-plan trial includes 50 credits and 5 mobile credits.

Check current price ↗

Professional

$79/user/yrGlobal / not otherwise specified · 12-month commitment · Self-serve

$79 per seat per month, billed annually. 48,000 credits per seat per year, granted upfront. Public comparison identifies US dialer, 5 mailboxes, automated workflows, and AI research.

Check current price ↗

Organization

$119/user/yrGlobal / not otherwise specified · 3-user minimum · 12-month commitment · Self-serve

$119 per seat per month, billed annually. 72,000 credits per seat per year, granted upfront. Public comparison identifies international dialer, 15 mailboxes, SSO, and advanced security.

Check current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

RevManic has not ingested a verified review source for this product yet. We do not convert vendor testimonials into star ratings.

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. Data ↗apollo.io/platform/dataVendor documentation
  2. Engage ↗apollo.io/platform/engageVendor documentation
  3. Meetings scheduler ↗apollo.io/use-cases/meetings-schedulerVendor documentation
  4. Website visitor identification ↗apollo.io/use-cases/website-visitor-identificationVendor documentation
  5. Pricing ↗apollo.io/pricingVendor documentation

Alternatives

Peers in this market

40
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Business is positioned for LinkedIn-plus-email outreach.La Growth MachineSales teams, founders and lead-generation agencies running LinkedIn-first, multichannel outbound campaigns.SaleshandyOutbound sales teams, agencies, and founders running cold-email campaigns at increasing scale.DialpadTeams wanting unified business communications and AI-assisted sales or customer-support conversations.FreshsalesSmall and mid-sized sales teams seeking a general-purpose CRM with built-in engagement and automation.ProspeoSales teams, outbound agencies, founders, and RevOps teams doing targeted prospecting and contact-data enrichment.6senseB2B revenue teams running account-based, outbound, or multi-channel motions that need account prioritization, intent intelligence, buying-group research, and coordinated activation.SalesloftRevenue teams that need coordinated outbound engagement, activity capture, buyer and deal insight, CRM synchronization, and workflow prioritization.UserGemsOutbound, ABM, sales, marketing, and RevOps teams that need contact-level signals, account prioritization, and coordinated GTM actions.Regie.aiFull-cycle AEs, SDRs, founding sellers, and outbound teams that want prospecting research and execution in one workspace.ClaySmall and growing GTM teams building data-driven prospecting, enrichment, signal-monitoring, and outbound workflows.BreakcoldFounders, agencies, consultants, and small sales teams that want a lightweight CRM centered on multichannel relationship selling and AI-assisted administration.DubbSalespeople, small outbound teams, agencies, consultants, real-estate professionals, recruiters, coaches, and other teams using personalized video to initiate or advance sales conversations.AttioSmall to growing revenue teams that want a flexible CRM and relationship-focused system of record with configurable workflows and automation.BuiltWithTechnographic account research, technology-based lead generation, competitive analysis and market research.CloseSmall and growing outbound-oriented sales teams that want CRM, sales communication, follow-up automation, and pipeline activity in one system.CognismMid-market and enterprise B2B sales, marketing and revenue-operations teams, especially teams prospecting in Europe; Cognism states teams with at least five salespeople often see the most value.CrunchbaseInvestors, market researchers, founders, and GTM teams sourcing, researching, prioritizing, and monitoring private-company opportunities.DealfrontB2B marketing, sales and revenue teams that need to identify anonymous website visitors, build ICP account lists, assess digital buying signals and pass qualified account data to sales systems.FindymailOutbound sales, lead-generation agencies, growth teams, and revenue-operations teams that need verified B2B contact data and CRM data maintenance.folkSmall and growing service, sales, recruiting, and relationship-driven teams seeking a flexible CRM with lightweight outbound workflows.HG InsightsEnterprise B2B strategy, RevOps, sales and marketing teams needing technology intelligence, account enrichment, market sizing and intent-based prioritization.LeadsforgeOutbound sales teams that need conversational ICP-based prospecting, contact discovery and enrichment, especially when verified email, LinkedIn or mobile data is required.monday CRMRevenue teams seeking a flexible CRM with configurable pipelines, activity tracking, automation, reporting, AI agents, and pre-to-post-sales workflows.Ocean.ioB2B teams building ICP-based account lists, expanding into new markets, enriching prospect records, and prioritising accounts using lookalike and intent signals.ContactOutSales and recruiting teams that need to identify relevant people and obtain professional contact details.Demandbase OneEnterprise B2B teams running account-based sales and marketing programs across shared account data and buying signals.