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VerifiedChecked 2026-09-12

Clay

A GTM data enrichment and workflow-orchestration platform combining 200+ enrichment providers, AI research agents, signals, audiences, CRM/data-warehouse connectivity, and outbound execution.

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Revenue footprint

Where Clay fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

12 distinct jobs across 4 revenue areas

PartialAssess buying intent ↗

Clay supports using web-intent and other signal evidence to assess buying interest, but the evidence is signal-based and interpretation depends on configured workflows.

Condition: Web-intent and related advanced signal capabilities are plan-dependent.Clay documentation ↗
StrongEnrich records ↗

Clay supports appending and refreshing account and contact attributes through multi-provider enrichment and AI research.

Clay documentation ↗
StrongFind accounts ↗

Clay supports sourcing target accounts and building lists through Audiences and its data marketplace.

Condition: Some Audience capabilities vary by plan.Clay documentation ↗
StrongFind people ↗

Clay supports identifying people through its enrichment providers and audience-building workflows.

Clay documentation ↗
PartialMaintain account and contact records ↗

Clay supports updating and enriching CRM records through CRM connections and audience workflows. The product covers a material part of this outcome, while execution or the durable record depends on another workflow or system.

Condition: CRM auto-sync is advertised on Growth and Enterprise.Clay documentation ↗
StrongObserve buyer events ↗

Clay supports monitoring observable company and contact events such as job changes, promotions, new hires, news, and fundraising.

Condition: Most Signals are available on paid plans; exact availability varies by signal.Clay University documentation ↗
StrongObtain contact details ↗

Clay supports finding professional email addresses and phone numbers through marketplace enrichment.

Condition: Phone-number enrichment is excluded from Free.Clay documentation ↗
StrongOrchestrate cross-system workflows ↗

Clay supports orchestrating workflows across enrichment providers, CRM, data warehouses, APIs, webhooks, and outbound destinations.

Condition: HTTP API, webhook, and some synchronization capabilities are plan-dependent.Clay documentation ↗
StrongOrchestrate outreach sequences ↗

Clay supports orchestrating multi-step outbound workflows, signal-triggered actions, and follow-up execution.

Clay documentation ↗
StrongScore fit and readiness ↗

Clay supports scoring and prioritizing leads or accounts using configured criteria and AI-driven signal analysis.

Clay documentation ↗
StrongSend prospecting email ↗

Clay supports sending prospecting email through Clay Sequencer and email-sending integrations.

Condition: Launch and higher plans advertise email sending; sending infrastructure and provider conditions may apply.Clay documentation ↗
StrongSynchronise records ↗

Clay supports synchronizing mapped data with CRM and data-warehouse systems.

Condition: Auto-sync and data-warehouse synchronization are advertised on Growth and Enterprise.Clay documentation ↗

Overview

What Clay does

Clay helps teams source and enrich accounts and contacts, monitor buyer and company signals, research prospects with AI, build audiences, synchronize data, and trigger outbound workflows.

Enrichment from 200+ data providersMulti-provider waterfall enrichmentAI research through Claygent and Account AgentsAccount and contact signal monitoring, including job changes, promotions, new hires, news, fundraising, social listening, and custom signalsAudience building and segmentationCRM auto-sync and enrichment on Growth and EnterpriseData-warehouse synchronization on Growth and EnterpriseHTTP API integrations and webhook automation on Growth and EnterpriseOutbound email through Clay Sequencer or integrationsAd-audience synchronization to LinkedIn, Meta, and GoogleUnlimited seats and tables on the Free planBring-your-own API keys

Buying context

Fit and constraints

Best for
Small and growing GTM teams building data-driven prospecting, enrichment, signal-monitoring, and outbound workflows.
Relevant constraints
  • Free excludes phone-number enrichment.
  • Actions reset each billing cycle and do not roll over.
  • Data Credits and Actions are separate usage meters; data-provider and AI costs vary by provider or model.
  • Some advanced capabilities are plan-gated, including CRM auto-sync, data-warehouse sync, HTTP API integrations, web-intent signals, and priority support.
  • Enterprise requires sales engagement and uses custom pricing.
  • AI token-intensive models may use variable pricing based on actual token consumption.
  • Signal availability varies by signal and plan; official documentation states most Signals are available on paid plans.
  • Tax treatment, pricing region, minimum seats, and exact annual commitment terms are not established by the reviewed sources.
Evidence status
Vendor documented · checked 2026-09-12

Pricing

Plans and billing

Public self-serve Free, Launch, and Growth plans plus quote-only Enterprise. Pricing uses separate Actions and Data Credits meters. The pricing page displays Launch at $167/mo and Growth at $446/mo, while Clay documentation states starting prices of $185/mo and $495/mo; the billing-selection context for the differing displayed amounts is not established. Enterprise pricing is custom.

Pricing model
Per organisation · Tiered
Minimums
No minimum documented
Free access
Free tier · 14-day trial
Last checked
2026-09-12

Free

Free tierunknown · Self-serve

Pricing page states Free includes 500 Actions/month and 100 Data Credits/month, plus 6,000 Actions/year and 1,200 Data Credits/year. Unlimited seats and tables.

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Launch

Custom pricingunknown · Self-serve

Pricing page displays $167/mo and includes 15,000 Actions/month and 3,000 Data Credits/month; documentation states a starting price of $185/month and 2,500 Data Credits/month. The billing selection explaining the discrepancy is not established.

Check current price ↗

Growth

Custom pricingunknown · Self-serve

Pricing page displays $446/mo and includes 40,000 Actions/month and 6,000 Data Credits/month; documentation states a starting price of $495/month and 6,000 Data Credits/month. The billing selection explaining the discrepancy is not established.

Check current price ↗

Enterprise

Custom pricingunknown · Contact sales

Custom actions and credits; official quote page requests sales contact. Pricing documentation describes an annual commitment but does not state a duration beyond annual.

Check current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

RevManic has not ingested a verified review source for this product yet. We do not convert vendor testimonials into star ratings.

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. Pricing ↗clay.com/pricingVendor documentation
  2. Signals ↗university.clay.com/docs/signalsVendor documentation
  3. Web intent ↗clay.com/blog/web-intentVendor documentation
  4. How to identify buying signals ↗clay.com/guides/how-to-identify-buying-signalsVendor documentation
  5. Audiences ↗clay.com/audiencesVendor documentation

Alternatives

Peers in this market

40
Common RoomSignal-based selling, product-led sales, account-based prospecting, buyer-intent prioritization, and GTM teams that need unified person/account intelligence and workflow activation.lemlistFounders, SDR/BDR teams, sales teams, agencies, and growth teams running outbound prospecting across multiple channels.AiSDRFounders and revenue teams that need automated, signal-based outbound prospecting and follow-up without adding SDR headcount.Reply.ioOutbound sales, SDR/BDR teams, agencies, and small-to-growing teams needing coordinated email, LinkedIn, calling, SMS, and AI-assisted prospecting.ZoomInfoB2B sales, marketing, and revenue-operations teams that need broad account and contact intelligence, prioritization signals, CRM data maintenance, and sales execution workflows.LushaSales, marketing and revenue-operations teams that want self-service prospecting and credit-based enrichment with optional signals, API access, outreach and conversation intelligence in the same platform.ArtisanSales teams scaling outbound prospecting and pipeline generation across cold outbound, signal-triggered, CRM reactivation, and expansion campaigns.UserGemsOutbound, ABM, sales, marketing, and RevOps teams that need contact-level signals, account prioritization, and coordinated GTM actions.WaalaxyFounders, SDRs/BDRs, and small outbound teams running LinkedIn-led prospecting; Business is positioned for LinkedIn-plus-email outreach.KoalaOutbound sales and GTM teams prioritizing high-intent accounts and automating signal-triggered prospecting.6senseB2B revenue teams running account-based, outbound, or multi-channel motions that need account prioritization, intent intelligence, buying-group research, and coordinated activation.DealfrontB2B marketing, sales and revenue teams that need to identify anonymous website visitors, build ICP account lists, assess digital buying signals and pass qualified account data to sales systems.HG InsightsEnterprise B2B strategy, RevOps, sales and marketing teams needing technology intelligence, account enrichment, market sizing and intent-based prioritization.PocusProduct-led and outbound GTM teams that need signal-based account prioritization and guided prospecting workflows.AttioSmall to growing revenue teams that want a flexible CRM and relationship-focused system of record with configurable workflows and automation.Demandbase OneEnterprise B2B teams running account-based sales and marketing programs across shared account data and buying signals.MadKuduB2B teams that need predictive lead or account prioritization, intent and engagement analysis, data enrichment, and automated sales workflows.Seamless.AIOutbound sales teams needing contact discovery, prospect research, enrichment, and prospecting outreach.Aviso AIEnterprise and high-growth revenue teams needing forecasting, pipeline inspection, deal intelligence, conversation intelligence, and AI-guided revenue execution across CRM-connected workflows.AmplemarketOutbound B2B sales teams seeking prospecting, signal-led prioritization, and multichannel engagement in one platform.CognismMid-market and enterprise B2B sales, marketing and revenue-operations teams, especially teams prospecting in Europe; Cognism states teams with at least five salespeople often see the most value.CrunchbaseInvestors, market researchers, founders, and GTM teams sourcing, researching, prioritizing, and monitoring private-company opportunities.La Growth MachineSales teams, founders and lead-generation agencies running LinkedIn-first, multichannel outbound campaigns.Ocean.ioB2B teams building ICP-based account lists, expanding into new markets, enriching prospect records, and prioritising accounts using lookalike and intent signals.WarmlyB2B sales, marketing, and revenue-operations teams that want to convert anonymous website traffic into prioritized and engaged pipeline.OpenpriseMedium-to-large enterprise Marketing Ops, Sales Ops, Data Ops, and RevOps teams managing multiple GTM systems and complex data-quality, enrichment, routing, and orchestration workflows.FindymailOutbound sales, lead-generation agencies, growth teams, and revenue-operations teams that need verified B2B contact data and CRM data maintenance.HunterSmall and mid-sized outbound teams that need public-web contact discovery, email verification, lead enrichment, and prospecting-email sequences in one platform.ProspeoSales teams, outbound agencies, founders, and RevOps teams doing targeted prospecting and contact-data enrichment.KeyplayB2B GTM teams that need ICP-based account selection, prioritisation, enrichment, and ABM list building.LeadIQOutbound sales and revenue teams that need prospect discovery, contact-data enrichment, verification, and CRM or sales-engagement workflows.LeadsforgeOutbound sales teams that need conversational ICP-based prospecting, contact discovery and enrichment, especially when verified email, LinkedIn or mobile data is required.monday CRMRevenue teams seeking a flexible CRM with configurable pipelines, activity tracking, automation, reporting, AI agents, and pre-to-post-sales workflows.SaleshandyOutbound sales teams, agencies, and founders running cold-email campaigns at increasing scale.TheirStackSales and marketing teams researching target accounts through technology usage, hiring activity and job-derived buying signals.VectorB2B marketing, demand-generation, and performance teams that need contact-level visitor identification, intent signals, and continuously refreshed advertising audiences.NooksB2B outbound SDR, BDR, AE, sales-leadership, and RevOps teams that need high-volume calling, sequencing, prioritization, and coaching in one workspace.Regie.aiFull-cycle AEs, SDRs, founding sellers, and outbound teams that want prospecting research and execution in one workspace.Apollo.ioOutbound sales teams seeking prospect data and outreach execution in one platform.BuiltWithTechnographic account research, technology-based lead generation, competitive analysis and market research.