PartialAssess buying intent ↗
Clay supports using web-intent and other signal evidence to assess buying interest, but the evidence is signal-based and interpretation depends on configured workflows.
RevManicRevenue Stack
VerifiedChecked 2026-09-12
Clay
A GTM data enrichment and workflow-orchestration platform combining 200+ enrichment providers, AI research agents, signals, audiences, CRM/data-warehouse connectivity, and outbound execution.
Revenue footprint
Where Clay fits
Revenue areas
Primary and supporting use cases
Job coverage
Selected jobs
StrongEnrich records ↗
Clay supports appending and refreshing account and contact attributes through multi-provider enrichment and AI research.
StrongFind accounts ↗
Clay supports sourcing target accounts and building lists through Audiences and its data marketplace.
StrongFind people ↗
Clay supports identifying people through its enrichment providers and audience-building workflows.
Clay supports updating and enriching CRM records through CRM connections and audience workflows. The product covers a material part of this outcome, while execution or the durable record depends on another workflow or system.
StrongObserve buyer events ↗
Clay supports monitoring observable company and contact events such as job changes, promotions, new hires, news, and fundraising.
StrongObtain contact details ↗
Clay supports finding professional email addresses and phone numbers through marketplace enrichment.
Clay supports orchestrating workflows across enrichment providers, CRM, data warehouses, APIs, webhooks, and outbound destinations.
Clay supports orchestrating multi-step outbound workflows, signal-triggered actions, and follow-up execution.
Clay supports scoring and prioritizing leads or accounts using configured criteria and AI-driven signal analysis.
StrongSend prospecting email ↗
Clay supports sending prospecting email through Clay Sequencer and email-sending integrations.
StrongSynchronise records ↗
Clay supports synchronizing mapped data with CRM and data-warehouse systems.
Overview
What Clay does
Clay helps teams source and enrich accounts and contacts, monitor buyer and company signals, research prospects with AI, build audiences, synchronize data, and trigger outbound workflows.
Buying context
Fit and constraints
- Best for
- Small and growing GTM teams building data-driven prospecting, enrichment, signal-monitoring, and outbound workflows.
- Relevant constraints
- Free excludes phone-number enrichment.
- Actions reset each billing cycle and do not roll over.
- Data Credits and Actions are separate usage meters; data-provider and AI costs vary by provider or model.
- Some advanced capabilities are plan-gated, including CRM auto-sync, data-warehouse sync, HTTP API integrations, web-intent signals, and priority support.
- Enterprise requires sales engagement and uses custom pricing.
- AI token-intensive models may use variable pricing based on actual token consumption.
- Signal availability varies by signal and plan; official documentation states most Signals are available on paid plans.
- Tax treatment, pricing region, minimum seats, and exact annual commitment terms are not established by the reviewed sources.
- Review status
- Reviewed 2026-09-12
Pricing
Clay pricing and plans
Public self-serve Free, Launch, and Growth plans plus quote-only Enterprise. Pricing uses separate Actions and Data Credits meters. The pricing page displays Launch at $167/mo and Growth at $446/mo, while Clay documentation states starting prices of $185/mo and $495/mo; the billing-selection context for the differing displayed amounts is not established. Enterprise pricing is custom.
- Pricing model
- Per organisation · Tiered
- Minimums
- No minimum documented
- Free access
- Free tier · 14-day trial
- Last checked
- 2026-09-12
Free
Free tierunknown · Self-serve
Pricing page states Free includes 500 Actions/month and 100 Data Credits/month, plus 6,000 Actions/year and 1,200 Data Credits/year. Unlimited seats and tables.
Check current price ↗Launch
Custom pricingunknown · Self-serve
Pricing page displays $167/mo and includes 15,000 Actions/month and 3,000 Data Credits/month; documentation states a starting price of $185/month and 2,500 Data Credits/month. The billing selection explaining the discrepancy is not established.
Check current price ↗Growth
Custom pricingunknown · Self-serve
Pricing page displays $446/mo and includes 40,000 Actions/month and 6,000 Data Credits/month; documentation states a starting price of $495/month and 6,000 Data Credits/month. The billing selection explaining the discrepancy is not established.
Check current price ↗Enterprise
Custom pricingunknown · Contact sales
Custom actions and credits; official quote page requests sales contact. Pricing documentation describes an annual commitment but does not state a duration beyond annual.
Check current price ↗List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.
Reviews
Clay reviews
No buyer review has passed editorial validation yet. Vendor testimonials are never converted into ratings.
Environment fit
Platform & integrations
How Clay works with your other tools. Open a finding for its source and any plan or setup limits.
API accessA documented application programming interface is available for at least one product workflow.Not yet recorded+
A documented application programming interface is available for at least one product workflow.
MCP server accessThe vendor provides a documented Model Context Protocol server for product access or actions.Not yet recorded+
The vendor provides a documented Model Context Protocol server for product access or actions.
Single sign-onThe product supports a documented organization-managed single sign-on method.Not yet recorded+
The product supports a documented organization-managed single sign-on method.
Data exportUsers can export material product data in a documented reusable format.Not yet recorded+
Users can export material product data in a documented reusable format.
Integrations
Tools Clay connects to.
We haven’t added integration details for this product yet.
Not yet recorded means we haven’t added a finding here. It doesn’t mean the feature is missing. We check these connections and settings separately from the work shown on the fit map.
Product references
RevManic's fit assessments are our editorial opinion. Check Clay's website for the latest features, plans and pricing.
Represent Clay? Contact us to suggest an update, or claim this profile.
- Pricing ↗clay.com/pricingCompany source
- Signals ↗university.clay.com/docs/signalsCompany source
- Web intent ↗clay.com/blog/web-intentCompany source
- How to identify buying signals ↗clay.com/guides/how-to-identify-buying-signalsCompany source
- Audiences ↗clay.com/audiencesCompany source