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VerifiedChecked 2026-09-12

Keyplay

B2B account intelligence platform for defining ICPs, discovering target accounts, scoring fit, enriching records, and synchronising account intelligence with CRM systems.

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Revenue footprint

Where Keyplay fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

8 distinct jobs across 4 revenue areas

StrongDefine the ideal customer profile ↗

Build and backtest a custom ICP scoring model from customer, good-fit, and disqualified account data.

Condition: Growth and Scale each include at least one ICP analysis according to the vendor documentation.Keyplay Help Center documentation ↗
StrongEnrich records ↗

Enrich account records with standard fields and AI-generated custom fields, including company, employee, funding, technology, hiring, and category data.

Keyplay Help Center documentation ↗
StrongFind accounts ↗

Search millions of company profiles and discover target or net-new accounts using account filters.

Keyplay Help Center documentation ↗
PartialMaintain account and contact records ↗

Maintain selected account and enrichment fields in CRM through HubSpot and Salesforce integrations.

Condition: The reviewed sources establish CRM field mapping and tracked-account enrichment, but not full CRM record-management coverage.Keyplay Help Center documentation ↗
StrongObserve buyer events ↗

Surface observable company and buyer-relevant signals such as hiring, growth, relevance, technology, and other configured signals.

Keyplay Help Center documentation ↗
StrongScore fit and readiness ↗

Score accounts using ICP fit, tiers, overall fit scores, and custom signals.

Keyplay Help Center documentation ↗
StrongSize the addressable market ↗

Analyse the customer account universe and build target-market or TAM-oriented account lists.

Keyplay Help Center documentation ↗
StrongSynchronise records ↗

Synchronise Keyplay account fields, scores, signals, and enrichment data with mapped CRM fields.

Condition: CRM integration availability and included limits vary by plan; the reviewed sources explicitly document HubSpot and Salesforce support.Keyplay Help Center documentation ↗

Overview

What Keyplay does

Keyplay provides account discovery, ICP analysis and scoring, account enrichment, buyer/company signals, AI-agent research, list building, and CRM integrations. Its current site states that Keyplay merged with Inflection.

Define and backtest custom ICP scoring models using customer and account data.Discover and filter B2B accounts by firmographic, industry, geography, size, and signal criteria.Build target-account lists and identify net-new accounts not already tracked in CRM.Score tracked accounts using fit and custom signals.Enrich account records with company, category, funding, employee, technology, hiring, and custom AI-agent fields.Run AI agents that research, analyse, and enrich accounts on schedules or selected scopes.Integrate account fields and scoring data with HubSpot and Salesforce.Export or synchronise account data and enrichment fields to CRM systems.Provide an MCP interface for account search, enrichment, filtering, and target-list workflows.

Buying context

Fit and constraints

Best for
B2B GTM teams that need ICP-based account selection, prioritisation, enrichment, and ABM list building.
Relevant constraints
  • Current pricing page redirects to the homepage, so historical public pricing may no longer be current.
  • Growth and Scale ICP analysis requires customer, good-fit, and disqualified account data and typically takes 7–10 days.
  • Tracked-account limits and monthly net-new-save limits apply on paid plans.
  • AI-agent executions consume credits based on agent type, account count, and refresh frequency.
  • Scoring data is available for tracked accounts; untracked-account scoring fields may be null.
  • Account coverage, signal accuracy, geography, CRM-field availability, and data freshness are not fully established by the reviewed sources.
  • Keyplay merged with Inflection; the reviewed sources do not establish whether all Keyplay plans and capabilities remain independently purchasable.
Evidence status
Vendor documented · checked 2026-09-12

Pricing

Plans and billing

The current official pricing URL redirects to the homepage, so current pricing is not published there. The vendor-hosted pricing page provides historical public prices and entitlements; no tax, region, minimum-seat, commitment, or add-on pricing details are stated.

Pricing model
Per organisation
Minimums
No minimum documented
Free access
Free tier
Last checked
2026-09-12

Free Preview

Free tierunspecified · Self-serve

Historical vendor-hosted page lists $0/year and preview access for 25 accounts. Current availability is not confirmed because the current pricing URL redirects.

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Startup

$3,000/yr · 5000 users includedunspecified · Contact sales

Historical vendor-hosted page lists $3,000/year; current availability and terms are unconfirmed.

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Growth

$12,000/yr · 50000 users includedunspecified · Contact sales

Historical vendor-hosted page lists $12,000/year; current availability and terms are unconfirmed.

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Scale

Custom pricingunspecified · Contact sales

Historical vendor-hosted page lists custom pricing, with scale to any CRM volume, complete market mapping, custom signals, enrichment API, full-service scoring, and dedicated customer success.

Check current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

RevManic has not ingested a verified review source for this product yet. We do not convert vendor testimonials into star ratings.

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. 12511059 keyplay icp analysis overview ↗docs.keyplay.io/en/articles/12511059-keyplay-icp-analysis-overviewVendor documentation
  2. 13643214 keyplay mcp ↗docs.keyplay.io/en/articles/13643214-keyplay-mcpVendor documentation
  3. 8880730 keyplay field definitions ↗docs.keyplay.io/en/articles/8880730-keyplay-field-definitionsVendor documentation
  4. Pricing ↗keyplay-marketing.web.app/pricing/Vendor documentation

Alternatives

Peers in this market

40
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