Build and backtest a custom ICP scoring model from customer, good-fit, and disqualified account data.
RevManicRevenue Stack
VerifiedChecked 2026-09-12
Keyplay
B2B account intelligence platform for defining ICPs, discovering target accounts, scoring fit, enriching records, and synchronising account intelligence with CRM systems.
Revenue footprint
Where Keyplay fits
Revenue areas
Primary and supporting use cases
Job coverage
Selected jobs
StrongEnrich records ↗
Enrich account records with standard fields and AI-generated custom fields, including company, employee, funding, technology, hiring, and category data.
StrongFind accounts ↗
Search millions of company profiles and discover target or net-new accounts using account filters.
Maintain selected account and enrichment fields in CRM through HubSpot and Salesforce integrations.
StrongObserve buyer events ↗
Surface observable company and buyer-relevant signals such as hiring, growth, relevance, technology, and other configured signals.
Score accounts using ICP fit, tiers, overall fit scores, and custom signals.
Analyse the customer account universe and build target-market or TAM-oriented account lists.
StrongSynchronise records ↗
Synchronise Keyplay account fields, scores, signals, and enrichment data with mapped CRM fields.
Overview
What Keyplay does
Keyplay provides account discovery, ICP analysis and scoring, account enrichment, buyer/company signals, AI-agent research, list building, and CRM integrations. Its current site states that Keyplay merged with Inflection.
Buying context
Fit and constraints
- Best for
- B2B GTM teams that need ICP-based account selection, prioritisation, enrichment, and ABM list building.
- Relevant constraints
- Current pricing page redirects to the homepage, so historical public pricing may no longer be current.
- Growth and Scale ICP analysis requires customer, good-fit, and disqualified account data and typically takes 7–10 days.
- Tracked-account limits and monthly net-new-save limits apply on paid plans.
- AI-agent executions consume credits based on agent type, account count, and refresh frequency.
- Scoring data is available for tracked accounts; untracked-account scoring fields may be null.
- Account coverage, signal accuracy, geography, CRM-field availability, and data freshness are not fully established by the reviewed sources.
- Keyplay merged with Inflection; the reviewed sources do not establish whether all Keyplay plans and capabilities remain independently purchasable.
- Review status
- Reviewed 2026-09-12
Pricing
Keyplay pricing and plans
The current official pricing URL redirects to the homepage, so current pricing is not published there. The vendor-hosted pricing page provides historical public prices and entitlements; no tax, region, minimum-seat, commitment, or add-on pricing details are stated.
- Pricing model
- Per organisation
- Minimums
- No minimum documented
- Free access
- Free tier
- Last checked
- 2026-09-12
Free Preview
Free tierunspecified · Billed annually · Self-serve
Historical vendor-hosted page lists $0/year and preview access for 25 accounts. Current availability is not confirmed because the current pricing URL redirects.
Check current price ↗Startup
$3,000/yr · 5000 users includedunspecified · Billed annually · Contact sales
Historical vendor-hosted page lists $3,000/year; current availability and terms are unconfirmed.
Check current price ↗Growth
$12,000/yr · 50000 users includedunspecified · Billed annually · Contact sales
Historical vendor-hosted page lists $12,000/year; current availability and terms are unconfirmed.
Check current price ↗Scale
Custom pricingunspecified · Contact sales
Historical vendor-hosted page lists custom pricing, with scale to any CRM volume, complete market mapping, custom signals, enrichment API, full-service scoring, and dedicated customer success.
Check current price ↗List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.
Reviews
Keyplay reviews
No buyer review has passed editorial validation yet. Vendor testimonials are never converted into ratings.
Environment fit
Platform & integrations
How Keyplay works with your other tools. Open a finding for its source and any plan or setup limits.
API accessA documented application programming interface is available for at least one product workflow.Not yet recorded+
A documented application programming interface is available for at least one product workflow.
MCP server accessThe vendor provides a documented Model Context Protocol server for product access or actions.Not yet recorded+
The vendor provides a documented Model Context Protocol server for product access or actions.
Single sign-onThe product supports a documented organization-managed single sign-on method.Not yet recorded+
The product supports a documented organization-managed single sign-on method.
Data exportUsers can export material product data in a documented reusable format.Not yet recorded+
Users can export material product data in a documented reusable format.
Integrations
Tools Keyplay connects to.
We haven’t added integration details for this product yet.
Not yet recorded means we haven’t added a finding here. It doesn’t mean the feature is missing. We check these connections and settings separately from the work shown on the fit map.
Product references
RevManic's fit assessments are our editorial opinion. Check Keyplay's website for the latest features, plans and pricing.
Represent Keyplay? Contact us to suggest an update, or claim this profile.
- 12511059 keyplay icp analysis overview ↗docs.keyplay.io/en/articles/12511059-keyplay-icp-analysis-overviewCompany source
- 13643214 keyplay mcp ↗docs.keyplay.io/en/articles/13643214-keyplay-mcpCompany source
- 8880730 keyplay field definitions ↗docs.keyplay.io/en/articles/8880730-keyplay-field-definitionsCompany source
- Pricing ↗keyplay-marketing.web.app/pricing/Company source