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Home/Buyer-signal platforms/RB2B
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VerifiedChecked 2026-09-12

RB2B

Website visitor identification platform that resolves anonymous website activity to company-level and, for eligible traffic, person-level profiles.

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Revenue footprint

Where RB2B fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

2 distinct jobs across 2 revenue areas

PartialMaintain account and contact records ↗

RB2B can deliver identified visitor data to connected CRM systems, including creating new entries for unique visitors and updating returning visitor profiles.

Condition: CRM integrations are listed as available on Pro and Pro+; exact behavior depends on the connected CRM integration.RB2B Knowledge Base documentation ↗
StrongObserve buyer events ↗

RB2B captures and surfaces observable website visitor activity, including company-level and eligible person-level identification.

Condition: Company-level identification is available across plans; contact-level identification is available on Starter, Pro, and Pro+.RB2B documentation ↗

Overview

What RB2B does

RB2B identifies website visitors, enriches matched profiles with professional information, and delivers visitor data through its dashboard and supported integrations.

Global company-level website visitor identification.U.S.-focused person-level/contact-level identification on eligible traffic.Profile enrichment with names, business emails, LinkedIn URLs, job titles, and company information when available.Visitor pageview history, repeat-visitor tracking, Hot Pages, and Hot Leads features on applicable plans.Slack and Microsoft Teams notifications.CRM, webhook, automation, CSV, and other integrations on applicable plans.Dashboard access to identified visitor activity.

Buying context

Fit and constraints

Best for
Outbound, demand-generation, and account-based teams seeking actionable visibility into website visitors.
Relevant constraints
  • Person-level identification is primarily limited to U.S.-based traffic and depends on matchability, traffic quality, behavior, and consent status.
  • Company-level identification does not provide individual names, roles, or contact details unless a person-level match exists.
  • Identification rates are averages and vary by traffic mix, geography, and browsing behavior.
  • RB2B states that customers remain responsible for implementing required privacy and consent controls.
  • Only one active connection per integration is supported per account.
  • Starter excludes email addresses and advanced integrations; Free excludes person-level identification, email addresses, and other integrations.
Evidence status
Vendor documented · checked 2026-09-12

Pricing

Plans and billing

The official pricing page publishes monthly USD prices for Free, Starter, Pro, and Pro+. Pro and Pro+ are displayed as starting prices, with additional credit tiers or variable pricing not fully captured in the page text reviewed.

Pricing model
Per organisation · Usage-based
Minimums
No minimum documented
Free access
Free tier · 7-day trial
Last checked
2026-09-12

Free

Free tierNot stated · Self-serve

$0/month; permanent free plan. Company-level identification and Slack included; person-level identification, email addresses, and other integrations excluded.

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Starter

$79/moNot stated · Self-serve

$79/month; contact/company identification, Slack and Teams notifications; no email addresses or other integrations.

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Pro

$149/moNot stated · Self-serve

$149/month starting price; business email addresses and other integrations included.

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Pro+

$199/moNot stated · Self-serve

$199/month starting price; Premium Resolution, business email addresses, and other integrations included.

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List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. 11155068 contact level identification ↗support.rb2b.com/en/articles/11155068-contact-level-identificationVendor documentation
  2. Pricing ↗rb2b.com/pricingVendor documentation

Alternatives

Peers in this market

40
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Business is positioned for LinkedIn-plus-email outreach.ClaySmall and growing GTM teams building data-driven prospecting, enrichment, signal-monitoring, and outbound workflows.LeanDataEnterprise and mid-market revenue operations teams with complex Salesforce-based routing, matching, SLA, scheduling, and GTM workflow requirements.Regie.aiFull-cycle AEs, SDRs, founding sellers, and outbound teams that want prospecting research and execution in one workspace.BomboraEnterprise B2B sales and marketing teams, agencies, and publishers prioritizing in-market accounts and activating intent-based audiences.BreakcoldFounders, agencies, consultants, and small sales teams that want a lightweight CRM centered on multichannel relationship selling and AI-assisted administration.BuiltWithTechnographic account research, technology-based lead generation, competitive analysis and market research.Capsule CRMSmall businesses and growing SMB sales teams needing a straightforward CRM with contact, opportunity, pipeline, task, project, and reporting features.ChorusRevenue and sales teams that need conversation capture, deal visibility, sales coaching, and team-level analysis of customer interactions.CloseSmall and growing outbound-oriented sales teams that want CRM, sales communication, follow-up automation, and pipeline activity in one system.CognismMid-market and enterprise B2B sales, marketing and revenue-operations teams, especially teams prospecting in Europe; Cognism states teams with at least five salespeople often see the most value.ConsensusB2B presales, sales, marketing, and customer-success teams that need to scale product demonstrations and buyer enablement.Copper CRMGoogle Workspace-oriented sales and relationship-focused teams that need CRM, pipeline, activity history, and project or onboarding continuity in one system.CrunchbaseInvestors, market researchers, founders, and GTM teams sourcing, researching, prioritizing, and monitoring private-company opportunities.