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Home/Buyer-signal platforms/RB2B
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VerifiedChecked 2026-09-12

RB2B

Website visitor identification platform that resolves anonymous website activity to company-level and, for eligible traffic, person-level profiles.

Buyer-signal platformsCRMWebsite visitor identification
Visit website ↗Claim profile
On this page
FootprintOverviewPricingReviewsIntegrationsSources

Revenue footprint

Where RB2B fits

Revenue areas

Primary and supporting use cases
Job coverage

Selected jobs

2 distinct jobs across 2 revenue areas

PartialMaintain account and contact records ↗

RB2B can deliver identified visitor data to connected CRM systems, including creating new entries for unique visitors and updating returning visitor profiles.

Condition: CRM integrations are listed as available on Pro and Pro+; exact behavior depends on the connected CRM integration.RB2B Knowledge Base source ↗
StrongObserve buyer events ↗

RB2B captures and surfaces observable website visitor activity, including company-level and eligible person-level identification.

Condition: Company-level identification is available across plans; contact-level identification is available on Starter, Pro, and Pro+.RB2B source ↗

Overview

What RB2B does

RB2B identifies website visitors, enriches matched profiles with professional information, and delivers visitor data through its dashboard and supported integrations.

Buying context

Fit and constraints

Best for
Outbound, demand-generation, and account-based teams seeking actionable visibility into website visitors.
Relevant constraints
  • Person-level identification is primarily limited to U.S.-based traffic and depends on matchability, traffic quality, behavior, and consent status.
  • Company-level identification does not provide individual names, roles, or contact details unless a person-level match exists.
  • Identification rates are averages and vary by traffic mix, geography, and browsing behavior.
  • RB2B states that customers remain responsible for implementing required privacy and consent controls.
  • Only one active connection per integration is supported per account.
  • Starter excludes email addresses and advanced integrations; Free excludes person-level identification, email addresses, and other integrations.
Review status
Reviewed 2026-09-12

Pricing

RB2B pricing and plans

The official pricing page publishes monthly USD prices for Free, Starter, Pro, and Pro+. Pro and Pro+ are displayed as starting prices, with additional credit tiers or variable pricing not fully captured in the page text reviewed.

Pricing model
Per organisation · Usage-based
Minimums
No minimum documented
Free access
Free tier · 7-day trial
Last checked
2026-09-12

Free

Free tierNot stated · Self-serve

$0/month; permanent free plan. Company-level identification and Slack included; person-level identification, email addresses, and other integrations excluded.

Check current price ↗

Starter

$79/moNot stated · Self-serve

$79/month; contact/company identification, Slack and Teams notifications; no email addresses or other integrations.

Check current price ↗

Pro

$149/moNot stated · Self-serve

$149/month starting price; business email addresses and other integrations included.

Check current price ↗

Pro+

$199/moNot stated · Self-serve

$199/month starting price; Premium Resolution, business email addresses, and other integrations included.

Check current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

RB2B reviews

☆☆☆☆☆No published rating yet0 buyer reviews have passed editorial review

No buyer review has passed editorial validation yet. Vendor testimonials are never converted into ratings.

Environment fit

Platform & integrations

How RB2B works with your other tools. Open a finding for its source and any plan or setup limits.

API accessA documented application programming interface is available for at least one product workflow.Not yet recorded+

A documented application programming interface is available for at least one product workflow.

Checked Not documentedNo qualifying source attached
MCP server accessThe vendor provides a documented Model Context Protocol server for product access or actions.Not yet recorded+

The vendor provides a documented Model Context Protocol server for product access or actions.

Checked Not documentedNo qualifying source attached
Single sign-onThe product supports a documented organization-managed single sign-on method.Not yet recorded+

The product supports a documented organization-managed single sign-on method.

Checked Not documentedNo qualifying source attached
Data exportUsers can export material product data in a documented reusable format.Not yet recorded+

Users can export material product data in a documented reusable format.

Checked Not documentedNo qualifying source attached

Integrations

Tools RB2B connects to.

We haven’t added integration details for this product yet.

Not yet recorded means we haven’t added a finding here. It doesn’t mean the feature is missing. We check these connections and settings separately from the work shown on the fit map.

Product references

RevManic's fit assessments are our editorial opinion. Check RB2B's website for the latest features, plans and pricing.

Represent RB2B? Contact us to suggest an update, or claim this profile.

  1. 11155068 contact level identification ↗support.rb2b.com/en/articles/11155068-contact-level-identificationCompany source
  2. Pricing ↗rb2b.com/pricingCompany source

Alternatives

RB2B alternatives

40
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The vendor has rebranded the offering as Leadfeeder.Apollo.ioApollo.io is a B2B sales intelligence and engagement platform combining prospect data, enrichment, outreach sequencing, calling, and sales workflow tools.ZoomInfoAI-powered go-to-market intelligence platform combining B2B company and contact data, buying signals, enrichment, workflow automation, and sales-engagement capabilities.StorylaneDemo automation platform for creating and sharing interactive product demos, buyer hubs, sandbox demos, and AI sales-agent experiences.CrunchbasePrivate-company data and predictive intelligence platform for discovering, researching, monitoring, prioritizing, and enriching company and contact opportunities.DefaultGo-to-market operations platform for workflows, enrichment, lead routing, scheduling, website visitor identification, and CRM synchronization.LeadIQLeadIQ is a B2B prospecting and revenue-data platform for finding contacts and accounts, enriching CRM data, tracking sales triggers, and connecting prospect data to sales systems.LeadsforgeAI-powered, chat-based search engine for finding, enriching, verifying and exporting B2B leads.ClayA GTM data enrichment and workflow-orchestration platform combining 200+ enrichment providers, AI research agents, signals, audiences, CRM/data-warehouse connectivity, and outbound execution.Sales CloudSalesforce’s CRM and sales-force-automation product, now branded Agentforce Sales, for managing leads, accounts, contacts, opportunities, activities, pipeline, forecasting, reporting, workflows, quotes, and approvals.