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VerifiedChecked 2026-09-12

Ruler Analytics

Marketing attribution and revenue analytics platform connecting marketing touchpoints, leads, opportunities and revenue.

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Revenue footprint

Where Ruler Analytics fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

4 distinct jobs across 2 revenue areas

PartialAnalyse pipeline performance ↗

Analyses channel, campaign, keyword and CRM opportunity/revenue-stage performance using attribution and ROI reporting. This covers a meaningful part of analyse pipeline performance, but the reviewed evidence does not establish the complete canonical outcome.

Ruler Analytics documentation ↗
StrongAttribute revenue outcomes ↗

Attributes revenue outcomes to marketing channels, campaigns, keywords and multiple customer-journey touchpoints.

Ruler Analytics documentation ↗
StrongObserve buyer events ↗

Tracks observable website journeys, marketing touchpoints and conversions including forms, calls and live chat.

Ruler Analytics documentation ↗
StrongSynchronise records ↗

Synchronises attribution, lead and revenue data with connected CRM, advertising, analytics and reporting systems through configured integrations.

Condition: Requires supported integrations and configuration.Ruler Analytics documentation ↗

Overview

What Ruler Analytics does

Ruler Analytics tracks website journeys and conversions, combines online and offline marketing data, attributes outcomes across multiple touchpoints, and reports marketing performance and revenue impact.

First-party visitor and conversion tracking.Multi-touch, data-driven and impression attribution.Marketing ROI and ROAS reporting.Tracking of forms, phone calls and live-chat conversions.CRM opportunity and revenue-stage reporting.Marketing mix modelling, predictive budget scenarios and diminishing-returns analysis on the Advanced plan.Integrations with CRMs, advertising platforms, analytics, BI and data tools.Revenue-data activation back to advertising and marketing platforms.

Buying context

Fit and constraints

Best for
Marketing and revenue teams measuring campaign ROI, multi-touch attribution and closed-loop marketing-to-revenue performance.
Relevant constraints
  • Pricing is indicative and may vary with traffic, product, data and integration requirements.
  • Website-visit thresholds define the published tiers; exact included quantities beyond those thresholds are not established.
  • Taxes, data residency, retention, attribution accuracy and detailed plan entitlements are not established by the reviewed sources.
  • The reviewed evidence does not establish outbound sequencing, prospecting email, calling workflow management, CRM system-of-record functionality, conversation intelligence or sales forecasting of revenue.
Evidence status
Vendor documented · checked 2026-09-12

Pricing

Plans and billing

The official pricing page publishes indicative starting prices for four traffic-based plans in GBP, EUR and USD, with monthly and annual billing displays. Annual billing is advertised as saving 10%.

Pricing model
Tiered
Minimums
No minimum documented
Free access
Not documented
Last checked
2026-09-12

Small

£299/mounknown · Self-serve

From £299/month; up to 10k monthly visits.

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$400/mounknown · Self-serve

From $400/month; up to 10k monthly visits.

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€344/mounknown · Self-serve

From €344/month; up to 10k monthly visits.

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Medium

£499/mounknown · Self-serve

From £499/month; up to 50k monthly visits.

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€575/mounknown · Self-serve

From €575/month; up to 50k monthly visits.

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$668/mounknown · Self-serve

From $668/month; up to 50k monthly visits.

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Large

£999/mounknown · Self-serve

From £999/month; up to 100k monthly visits.

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€1,156/mounknown · Self-serve

From €1156/month; up to 100k monthly visits.

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$1,326/mounknown · Self-serve

From $1326/month; up to 100k monthly visits.

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Advanced

Custom pricingunknown · Self-serve

From £1499/month; 100k+ monthly visits.

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Custom pricingunknown · Self-serve

From $2000/month; 100k+ monthly visits.

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Custom pricingunknown · Self-serve

From €1739/month; 100k+ monthly visits.

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List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

RevManic has not ingested a verified review source for this product yet. We do not convert vendor testimonials into star ratings.

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. Product website ↗ruleranalytics.comVendor documentation
  2. Integrations ↗ruleranalytics.com/integrationsVendor documentation
  3. Pricing ↗ruleranalytics.com/pricingVendor documentation

Alternatives

Peers in this market

40
People.aiEnterprise sales, revenue operations, and customer-facing teams that need automated activity capture, reliable CRM activity data, pipeline visibility, forecasting, and account or opportunity execution.Aviso AIEnterprise and high-growth revenue teams needing forecasting, pipeline inspection, deal intelligence, conversation intelligence, and AI-guided revenue execution across CRM-connected workflows.SalesloftRevenue teams that need coordinated outbound engagement, activity capture, buyer and deal insight, CRM synchronization, and workflow prioritization.Demandbase OneEnterprise B2B teams running account-based sales and marketing programs across shared account data and buying signals.HockeyStackB2B marketing, sales, and revenue operations teams analyzing pipeline, attribution, buyer journeys, and account engagement.6senseB2B revenue teams running account-based, outbound, or multi-channel motions that need account prioritization, intent intelligence, buying-group research, and coordinated activation.AttioSmall to growing revenue teams that want a flexible CRM and relationship-focused system of record with configurable workflows and automation.DreamdataB2B teams needing multi-touch revenue attribution and unified marketing and sales performance reporting.ClariEnterprise B2B revenue organizations seeking centralized forecasting, pipeline visibility, revenue intelligence, and coordinated revenue workflows.VectorB2B marketing, demand-generation, and performance teams that need contact-level visitor identification, intent signals, and continuously refreshed advertising audiences.HubSpotSmall to enterprise teams seeking an integrated CRM and broader customer-platform suite, especially organizations combining inbound marketing, sales, and customer-service workflows.monday CRMRevenue teams seeking a flexible CRM with configurable pipelines, activity tracking, automation, reporting, AI agents, and pre-to-post-sales workflows.Terret NexusEnterprise B2B revenue teams seeking connected forecasting, conversation intelligence, deal execution, coaching, and revenue operations workflows.UserGemsOutbound, ABM, sales, marketing, and RevOps teams that need contact-level signals, account prioritization, and coordinated GTM actions.BuiltWithTechnographic account research, technology-based lead generation, competitive analysis and market research.ClaySmall and growing GTM teams building data-driven prospecting, enrichment, signal-monitoring, and outbound workflows.Common RoomSignal-based selling, product-led sales, account-based prospecting, buyer-intent prioritization, and GTM teams that need unified person/account intelligence and workflow activation.DealfrontB2B marketing, sales and revenue teams that need to identify anonymous website visitors, build ICP account lists, assess digital buying signals and pass qualified account data to sales systems.HG InsightsEnterprise B2B strategy, RevOps, sales and marketing teams needing technology intelligence, account enrichment, market sizing and intent-based prioritization.LeadIQOutbound sales and revenue teams that need prospect discovery, contact-data enrichment, verification, and CRM or sales-engagement workflows.LeanDataEnterprise and mid-market revenue operations teams with complex Salesforce-based routing, matching, SLA, scheduling, and GTM workflow requirements.MadKuduB2B teams that need predictive lead or account prioritization, intent and engagement analysis, data enrichment, and automated sales workflows.NavatticB2B software teams using interactive demos for product launches, website conversion, pre-call discovery, sales follow-up, champion enablement and product education.OpenpriseMedium-to-large enterprise Marketing Ops, Sales Ops, Data Ops, and RevOps teams managing multiple GTM systems and complex data-quality, enrichment, routing, and orchestration workflows.PlanhatCustomer-success and revenue teams managing onboarding, customer health, adoption, renewals, expansion, and lifecycle operations.PocusProduct-led and outbound GTM teams that need signal-based account prioritization and guided prospecting workflows.Reply.ioOutbound sales, SDR/BDR teams, agencies, and small-to-growing teams needing coordinated email, LinkedIn, calling, SMS, and AI-assisted prospecting.WaalaxyFounders, SDRs/BDRs, and small outbound teams running LinkedIn-led prospecting; Business is positioned for LinkedIn-plus-email outreach.ZoomInfoB2B sales, marketing, and revenue-operations teams that need broad account and contact intelligence, prioritization signals, CRM data maintenance, and sales execution workflows.AmbitionSales leaders, frontline managers, revenue enablement, and revenue operations teams seeking structured coaching, seller accountability, performance visibility, and execution management.AttentionRevenue teams that want automated conversation capture, CRM hygiene, follow-up assistance, coaching, and call-informed pipeline visibility.AvomaRevenue and sales teams that need automated meeting capture, CRM activity updates, conversation analysis, coaching, and revenue forecasting.FlowlaRevenue teams managing complex B2B sales, onboarding, renewals, and stakeholder-heavy buying processes.JustCallSmall and mid-sized sales, support, and customer-success teams that need calling, SMS, dialer automation, and conversation intelligence in one platform.KoalaOutbound sales and GTM teams prioritizing high-intent accounts and automating signal-triggered prospecting.La Growth MachineSales teams, founders and lead-generation agencies running LinkedIn-first, multichannel outbound campaigns.lemlistFounders, SDR/BDR teams, sales teams, agencies, and growth teams running outbound prospecting across multiple channels.Mediafly Intelligence360Enterprise revenue teams that need unified pipeline visibility, forecasting, conversation intelligence, and sales-performance coaching.NooksB2B outbound SDR, BDR, AE, sales-leadership, and RevOps teams that need high-volume calling, sequencing, prioritization, and coaching in one workspace.SalesfinityOutbound SDR/BDR teams and sales teams that rely heavily on phone prospecting and want higher calling throughput with integrated research, enrichment, and follow-up automation.