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Home/Revenue analytics & attribution/Marketo Measure
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VerifiedChecked 2026-09-12

Marketo Measure

Part of Adobe

B2B marketing attribution software for measuring campaign, channel, content, pipeline, revenue, and ROI impact.

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Revenue footprint

Where Marketo Measure fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

2 distinct jobs across 1 revenue area

StrongAnalyse pipeline performance ↗

Analyzes campaign, channel, content, pipeline, revenue, and ROI performance through dashboards and attribution reporting.

Adobe documentation ↗
StrongAttribute revenue outcomes ↗

Attributes revenue and intermediate conversion outcomes to marketing touchpoints using configurable single-touch, multi-touch, custom, and AI-assisted models.

Adobe Experience League documentation ↗

Overview

What Marketo Measure does

Adobe Marketo Measure, formerly Bizible, aggregates online and offline buyer touchpoints, applies single-touch and multi-touch attribution models, and provides reporting and data-sharing capabilities for marketing performance analysis.

Aggregates online and offline buyer touchpoints.Tracks campaign, channel, content, sales-activity, and buyer-journey interactions.Provides first-touch, lead-creation, U-shaped, W-shaped, full-path, and custom attribution models.Reports on pipeline, revenue, ROI, channel, campaign, and content performance.Supports configurable channels, stages, GTM motions, and attribution weightings.Provides dashboards, CRM report templates, BI templates, ad hoc analysis, and data-sharing capabilities.Offers Attribution AI and Marketo Measure Ultimate data-source and warehouse capabilities.

Buying context

Fit and constraints

Best for
B2B marketing, revenue operations, and analytics teams measuring marketing influence across complex buyer journeys.
Relevant constraints
  • Pricing, currency, taxes, commitment terms, minimum seats, and usage charges are not publicly specified in the reviewed official sources.
  • Requires implementation of tracking, CRM connections, and relevant marketing or third-party integrations.
  • Attribution quality depends on touchpoint coverage, identity mapping, CRM data, and configured attribution rules.
  • The reviewed evidence does not establish native prospecting sequences, outbound calling, meeting assistance, CPQ, e-signature, or customer-success workflows.
Evidence status
Vendor documented · checked 2026-09-12

Pricing

Plans and billing

Public prices are not listed. Adobe presents Marketo Measure through sales-assisted customized pricing; Marketo Engage Ultimate lists Marketo Measure as included at a discounted rate, without publishing an amount.

Pricing model
Custom quote
Minimums
No minimum documented
Free access
Not documented
Last checked
2026-09-12

Ultimate

Custom pricingunknown · Contact sales

Adobe Marketo Engage Ultimate lists Marketo Measure as included at a discounted rate; no public monetary amount is given. Marketo Engage pricing is based on database size.

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List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. Marketo measure ↗business.adobe.com/products/marketo/marketo-measure.htmlVendor documentation
  2. Marketing attribution ↗experienceleague.adobe.com/en/docs/marketo-measure/using/introduction-to-marketo-measure/overview-resources/marketing-attributionVendor documentation
  3. Pricing ↗business.adobe.com/products/marketo/pricing.htmlVendor documentation

Alternatives

Peers in this market

40
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