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VerifiedChecked 2026-09-12

People.ai

AI revenue intelligence platform that captures go-to-market activity, synchronizes it with CRM systems, and provides account, opportunity, forecasting, and sales-performance insights.

Buyer-signal platformsConversation intelligenceCRMCRM data operationsForecasting & revenue intelligenceIntent dataMeeting assistantsRevenue analytics & attributionWorkflow automation & iPaaS
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On this page
FootprintOverviewPricingReviewsIntegrationsSources

Revenue footprint

Where People.ai fits

Revenue areas

Primary and supporting use cases
Job coverage

Selected jobs

8 distinct jobs across 3 revenue areas

StrongAnalyse pipeline performance ↗

Provides engagement dashboards, activity metrics, account and opportunity analytics, and drill-in explanations for generated signals.

Condition: Signals require SalesAI; availability varies by configured object and package.People.ai / Backstory Help Center source ↗
PartialAssess buying intent ↗

Generates AI insights and opportunity-risk or readiness metrics such as win probability, deal velocity, competition risk, and budget qualification; the sources establish inferred opportunity insight rather than a dedicated intent-data product.

Condition: Metrics and insights depend on configured data and licensed SalesAI or forecasting capabilities.People.ai / Backstory Help Center source ↗
StrongCapture conversations and notes ↗

Captures meeting content and transcripts and uses them as part of the account and opportunity backstory and analytics foundation.

People.ai / Backstory Help Center source ↗
StrongForecast revenue ↗

Provides revenue forecasting tools and a Forecasting Query API for retrieving forecast records and historical snapshots.

Condition: Forecasting API is beta; forecasting access is license-dependent.People.ai / Backstory Help Center source ↗
StrongMaintain sales-activity history ↗

Automatically captures sales activities and contacts and synchronizes them to Salesforce, reducing manual activity logging and maintaining sales-activity history.

Condition: Requires configured CRM and activity-source connections.People.ai / Backstory Help Center source ↗
PartialManage opportunities ↗

Maintains account and opportunity context, activity history, and associated contacts through synchronized CRM and engagement data. The product covers a material part of this outcome, while execution or the durable record depends on another workflow or system.

Condition: The evidence establishes synchronization and analytics around CRM records, not that People.ai replaces a CRM.People.ai / Backstory Help Center source ↗
StrongObserve buyer events ↗

Captures observable activity and engagement from emails, meetings, calls, and other configured sources and surfaces it in dashboards.

Condition: Requires configured activity sources.People.ai / Backstory Help Center source ↗
StrongSynchronise records ↗

Synchronizes captured activities and contacts to Salesforce and supports mapped CRM activity sources.

Condition: Requires configured Salesforce and source mappings.People.ai / Backstory Help Center source ↗

Overview

What People.ai does

People.ai's current platform includes activity capture, CRM synchronization, engagement dashboards, SalesAI insights, account execution, opportunity management, and forecasting. Its documentation is increasingly branded as Backstory, while the public corporate and product site remains people.ai.

Buying context

Fit and constraints

Best for
Enterprise sales, revenue operations, and customer-facing teams that need automated activity capture, reliable CRM activity data, pipeline visibility, forecasting, and account or opportunity execution.
Relevant constraints
  • Requires configured connections to email, calendar, CRM, meeting, or other activity sources for capture.
  • SalesAI is required for Signals in Engagement Dashboards.
  • Signals are currently available for Account and Opportunity objects, not Team objects.
  • Captured email and meeting body content and transcripts are retained for 15 days; metadata is retained for the contract duration.
  • Non-English sensitive-content filtering is limited to listed supported languages; other languages are fully redacted as a security measure.
  • Forecasting Query API is currently beta.
  • Official documentation does not establish native outbound prospecting, contact discovery, sales sequencing, calling, proposal, contract, or e-signature workflows.
Review status
Reviewed 2026-09-12

Pricing

People.ai pricing and plans

Product has rebranded to Backstory (backstory.ai). Pricing model is consumption-based rather than seat-based: pay for the people whose customer activity powers the platform (reps, CS, channel) plus the answers consumed (deal summaries, risks surfaced). No published tier prices — custom quote via request form. Viewers (managers, finance, deal desk, ops) are not charged, and there are no feature tiers.

Pricing model
Custom quote
Minimums
No minimum documented
Free access
Not documented
Last checked
2026-09-18

Custom

Custom pricingContact sales

People.ai rebranded to Backstory.ai. Consumption-based (pay for people whose activity powers platform + answers consumed). Custom quote via form.

Check current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

People.ai reviews

☆☆☆☆☆No published rating yet0 buyer reviews have passed editorial review

No buyer review has passed editorial validation yet. Vendor testimonials are never converted into ratings.

Environment fit

Platform & integrations

How People.ai works with your other tools. Open a finding for its source and any plan or setup limits.

API accessA documented application programming interface is available for at least one product workflow.Not yet recorded+

A documented application programming interface is available for at least one product workflow.

Checked Not documentedNo qualifying source attached
MCP server accessThe vendor provides a documented Model Context Protocol server for product access or actions.Not yet recorded+

The vendor provides a documented Model Context Protocol server for product access or actions.

Checked Not documentedNo qualifying source attached
Single sign-onThe product supports a documented organization-managed single sign-on method.Not yet recorded+

The product supports a documented organization-managed single sign-on method.

Checked Not documentedNo qualifying source attached
Data exportUsers can export material product data in a documented reusable format.Not yet recorded+

Users can export material product data in a documented reusable format.

Checked Not documentedNo qualifying source attached

Integrations

Tools People.ai connects to.

We haven’t added integration details for this product yet.

Not yet recorded means we haven’t added a finding here. It doesn’t mean the feature is missing. We check these connections and settings separately from the work shown on the fit map.

Product references

RevManic's fit assessments are our editorial opinion. Check People.ai's website for the latest features, plans and pricing.

Represent People.ai? Contact us to suggest an update, or claim this profile.

  1. 13345959 automatic activity capture and filtering ↗help.people.ai/en/articles/13345959-automatic-activity-capture-and-filteringCompany source
  2. 13621972 object metric reference ↗help.people.ai/en/articles/13621972-object-metric-referenceCompany source
  3. 15088537 introduction to backstory ↗help.people.ai/en/articles/15088537-introduction-to-backstoryCompany source
  4. 14465468 crm activity sources ↗help.people.ai/en/articles/14465468-crm-activity-sourcesCompany source
  5. 13621075 forecasting query api ↗help.people.ai/en/articles/13621075-forecasting-query-apiCompany source
  6. 10451218 signals ↗help.people.ai/en/articles/10451218-signalsCompany source
  7. Pricing ↗backstory.ai/pricingCompany source

Alternatives

People.ai alternatives

40
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service, content, data and revenue products.HockeyStackB2B revenue data intelligence platform for buyer-journey analytics, multi-touch attribution, account intelligence, and revenue reporting.AvomaAI platform for meeting note-taking, scheduling, conversation intelligence, coaching, and revenue intelligence.Otter.aiAI meeting assistant for recording, transcribing, summarizing, and extracting actionable insights from meetings and conversations.VectorContact-level advertising and buyer-signal platform for B2B marketing teams.DreamdataB2B revenue attribution and analytics platform connecting marketing, sales, and revenue data across the customer journey.AttentionAI-powered sales and conversation intelligence platform that captures sales-call insights, updates CRM records, automates follow-up, provides coaching, and supports pipeline analysis.Sales CloudSalesforce’s CRM and sales-force-automation product, now branded Agentforce Sales, for managing leads, accounts, contacts, opportunities, 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