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Home/Workflow automation & iPaaS/Census (now Fivetran Activations)
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VerifiedChecked 2026-09-12

Census (now Fivetran Activations)

Managed reverse ETL and data activation product, formerly Census, integrated into the Fivetran platform.

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Revenue footprint

Where Census (now Fivetran Activations) fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

2 distinct jobs across 1 revenue area

StrongOrchestrate cross-system workflows ↗

Provides managed, automated activation pipelines that coordinate data movement from centralized sources into business tools.

Fivetran documentation ↗
StrongSynchronise records ↗

Synchronizes mapped datasets and changes from activation sources to activation destinations through activation syncs.

Fivetran documentation ↗

Overview

What Census (now Fivetran Activations) does

Activations moves modeled data from warehouses, data lakes, databases, and cloud storage into business applications and other destinations through managed activation syncs.

Configure managed reverse ETL pipelines without writing code.Sync datasets from activation sources to business applications and other destinations.Map source data to destination objects using activation syncs.Schedule and trigger activation syncs.Monitor activation usage, logs, and alerts.Use access controls and APIs for administration and orchestration.

Buying context

Fit and constraints

Best for
Data teams that need governed, automated movement of modeled data into operational business tools.
Relevant constraints
  • The standalone Census product is being migrated into Fivetran Activations; Census accounts must migrate to Fivetran.
  • Paid pricing varies by MAR consumption and plan; exact rates are not published as fixed prices on the public pricing page.
  • Free Activations usage is capped at 3,500 MAR per month account-wide.
  • Each activation’s usage is measured using its sync or matching key; inserted, updated, and deleted rows count as MAR.
  • Some enterprise connectors, deployment options, and advanced governance features require higher Fivetran plans.
  • Census Store, CSV Uploads, and Mesh Datasets are being sunset according to the migration FAQ.
Evidence status
Vendor documented · checked 2026-09-12

Pricing

Plans and billing

Fivetran Activations uses consumption-based pricing measured in Monthly Active Rows. The public pages disclose plan names, free limits, billing options, and usage basis, but paid MAR rates require the pricing estimator or service consumption table and are not represented here as fixed product prices.

Pricing model
Tiered · Usage-based
Minimums
No minimum documented
Free access
Free tier · 14-day trial
Last checked
2026-09-12

Business Critical

Partially publicunknown · Self-serve

Exact activation MAR rates require the pricing estimator or service consumption table. Annual contracts are available; annual contracts require at least $12,000 in contracted spend according to the free-trial FAQ.

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Enterprise

Partially publicunknown · Self-serve

Exact activation MAR rates require the pricing estimator or service consumption table. Annual contracts are available; annual contracts require at least $12,000 in contracted spend according to the free-trial FAQ.

Check current price ↗

Free

Free tierunknown · Self-serve

Includes up to 3,500 activation MAR per month; the public page also describes Free as access to Standard features within usage limits.

Check current price ↗

Standard

Partially publicunknown · Self-serve

Usage billed in arrears under monthly PAYG with no MAR consumption minimum; annual contracts are also available. Exact activation MAR rates require the pricing estimator or service consumption table.

Check current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

RevManic has not ingested a verified review source for this product yet. We do not convert vendor testimonials into star ratings.

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. Activations ↗fivetran.com/docs/activationsVendor documentation
  2. Pricing ↗fivetran.com/pricingVendor documentation

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