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Home/Lead routing/Zapier
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VerifiedChecked 2026-09-12

Zapier

AI-powered automation platform connecting apps, data, and business processes through no-code, low-code, and full-code workflows.

Lead routingWorkflow automation & iPaaS
Visit website ↗Claim profile
On this page
FootprintOverviewPricingReviewsIntegrationsSources

Revenue footprint

Where Zapier fits

Revenue areas

Primary and supporting use cases
Job coverage

Selected jobs

3 distinct jobs across 2 revenue areas

StrongOrchestrate cross-system workflows ↗

Zapier natively coordinates trigger-and-action workflows across connected applications, including multi-step workflows and human-directed workflow configuration.

Condition: Multi-step and advanced workflow features depend on plan; Free is limited to two-step Zaps.Zapier Help Center source ↗
StrongRoute leads and accounts ↗

Zapier documents lead-routing workflows that assign incoming leads to an appropriate sales representative, queue, or team member.

Condition: Plan and task limits apply; exact entitlement was not separately established.Zapier source ↗
StrongSynchronise records ↗

Zapier supports one-way movement of mapped data and changes between connected systems through workflow actions, but does not support native two-way synchronization.

Condition: Task allowances, app availability, and third-party API limits apply.Zapier Help Center source ↗

Overview

What Zapier does

Zapier provides trigger-and-action workflows, AI workflow steps, app integrations, custom actions, private apps, and related products including Tables, Interfaces, Chatbots, and Agents.

Buying context

Fit and constraints

Best for
Individuals and teams automating repetitive cross-application workflows, lead routing, and operational processes.
Relevant constraints
  • Zap workflows are one-way; native two-way synchronization is not supported
  • Each plan has a monthly task allowance
  • Successful action steps generally consume tasks, while some built-in steps do not
  • Workflows are limited to 100 steps including steps within paths
  • Third-party application API limits and throttling can constrain execution
  • Free plan has two-step workflows, 100 tasks per month, one user, and 15-minute polling intervals
  • Extended Code by Zapier runtime incurs additional task usage on eligible plans
Review status
Reviewed 2026-09-12

Pricing

Zapier pricing and plans

Zapier's core automation plans have public USD prices for Free, Pro, and Team on the reviewed annual-billing view. Enterprise is quote-only. Add-on and usage pricing is separately documented for task overages and certain workflow/programmatic features.

Pricing model
Per organisation
Minimums
Annual commitment
Free access
Free tier · 14-day trial
Last checked
2026-09-12

Free

Free up to 1 usersunspecified · up to 1 users · Self-serve

$0/mo; free forever. Includes 100 tasks per month, one user, 2-step Zaps, and 15-minute polling intervals.

Check current price ↗

Pro

$19.99/mounspecified · up to 1 users · 12-month commitment · Billed annually · Self-serve

$19.99/mo shown when billed annually; no monthly-billing amount was recorded. Includes the Free features plus multi-step Zaps, unlimited premium apps, webhooks, and email/live-chat support.

Check current price ↗

Team

$69/mo · 25 users includedunspecified · up to 25 users · 12-month commitment · Billed annually · Contact sales

$69/mo shown when billed annually; no monthly-billing amount was recorded. Includes 25 users, shared Zaps and folders, shared app connections, SAML SSO, and premier support.

Check current price ↗

Enterprise

Custom pricingunspecified · Contact sales

Contact for pricing. Includes unlimited users, advanced admin permissions and app controls, annual task limits, observability, and technical account management.

Check current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Zapier reviews

☆☆☆☆☆No published rating yet0 buyer reviews have passed editorial review

No buyer review has passed editorial validation yet. Vendor testimonials are never converted into ratings.

Environment fit

Platform & integrations

How Zapier works with your other tools. Open a finding for its source and any plan or setup limits.

API accessA documented application programming interface is available for at least one product workflow.Not yet recorded+

A documented application programming interface is available for at least one product workflow.

Checked Not documentedNo qualifying source attached
MCP server accessThe vendor provides a documented Model Context Protocol server for product access or actions.Not yet recorded+

The vendor provides a documented Model Context Protocol server for product access or actions.

Checked Not documentedNo qualifying source attached
Single sign-onThe product supports a documented organization-managed single sign-on method.Not yet recorded+

The product supports a documented organization-managed single sign-on method.

Checked Not documentedNo qualifying source attached
Data exportUsers can export material product data in a documented reusable format.Not yet recorded+

Users can export material product data in a documented reusable format.

Checked Not documentedNo qualifying source attached

Integrations

Tools Zapier connects to.

We haven’t added integration details for this product yet.

Not yet recorded means we haven’t added a finding here. It doesn’t mean the feature is missing. We check these connections and settings separately from the work shown on the fit map.

Product references

RevManic's fit assessments are our editorial opinion. Check Zapier's website for the latest features, plans and pricing.

Represent Zapier? Contact us to suggest an update, or claim this profile.

  1. Rates ↗zapier.com/pricing/ratesCompany source
  2. 37518970271245 What is Zapier ↗help.zapier.com/hc/en-us/articles/37518970271245-What-is-ZapierCompany source
  3. 8496181445261 Zap limits ↗help.zapier.com/hc/en-us/articles/8496181445261-Zap-limitsCompany source
  4. Pricing ↗zapier.com/pricingCompany source

Alternatives

Zapier alternatives

40
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The vendor has rebranded the offering as Leadfeeder.QuickMailOutbound outreach platform for cold email and LinkedIn prospecting.PlanhatCustomer-success and customer-data platform supporting the customer lifecycle from onboarding through renewals and expansion.StripePayments and financial infrastructure platform providing online and in-person payments, billing, tax, fraud prevention, payouts, and related financial products.Ruler AnalyticsMarketing attribution and revenue analytics platform connecting marketing touchpoints, leads, opportunities and revenue.VectorContact-level advertising and buyer-signal platform for B2B marketing teams.ClayA GTM data enrichment and workflow-orchestration platform combining 200+ enrichment providers, AI research agents, signals, audiences, CRM/data-warehouse connectivity, and outbound execution.CalendlyOnline scheduling platform for booking meetings, managing availability, routing leads, automating reminders and follow-ups, and coordinating team scheduling.RevenueHeroInbound lead qualification, routing, enrichment, and meeting scheduling platform.Sales CloudSalesforce’s CRM and sales-force-automation product, now branded Agentforce Sales, for managing leads, accounts, contacts, opportunities, activities, pipeline, forecasting, reporting, workflows, quotes, and approvals.QwilrInteractive proposal and sales-content platform with built-in engagement analytics, e-signatures and payment workflows.ZoomInfoAI-powered go-to-market intelligence platform combining B2B company and contact data, buying signals, enrichment, workflow automation, and sales-engagement capabilities.tl;dvAI meeting intelligence platform for recording, transcribing, summarizing and operationalizing meetings across Google Meet, Zoom and Microsoft Teams.