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VerifiedChecked 2026-09-11

Attio

AI-native CRM for modern go-to-market teams, combining flexible data modeling, relationship intelligence, automation, reporting, and sales workflows.

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Revenue footprint

Where Attio fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

12 distinct jobs across 4 revenue areas

StrongAnalyse pipeline performance ↗

Attio provides reports and advanced reporting for analyzing CRM and pipeline data.

Condition: Report limits and advanced reporting features vary by plan.Attio Help Center documentation ↗
StrongCapture conversations and notes ↗

Attio supports notes and, on Enterprise, call recording with AI-powered transcripts and insights.

Condition: Call recording and AI transcripts are documented as Enterprise features.Attio Help Center documentation ↗
StrongEnrich records ↗

Attio automatically enriches company and person records with public-source data and additional attributes depending on plan.

Condition: Enrichment attributes and limits vary by plan.Attio Help Center documentation ↗
StrongMaintain account and contact records ↗

Attio maintains company and people records, links people to companies, and supports configurable objects, attributes, and associations.

Condition: Available objects, record limits, and custom-object functionality vary by plan.Attio documentation ↗
StrongMaintain sales-activity history ↗

Attio records synced email, calendar activity, notes, and tasks against CRM records.

Condition: Visibility and synchronization behavior depend on workspace settings and plan.Attio Help Center documentation ↗
StrongManage opportunities ↗

Attio supports Deals and configurable opportunity records through its CRM data model.

Condition: Deal and object availability varies by plan.Attio Help Center documentation ↗
StrongObserve buyer events ↗

Attio captures email and calendar interactions and exposes interaction-history and communication-intelligence attributes on records.

Condition: Available attributes vary by plan; synced accounts and sending limits vary by plan.Attio Help Center documentation ↗
PartialOrchestrate cross-system workflows ↗

Attio provides workflows and automations for executing defined process steps and automating emails. This covers a meaningful part of orchestrate cross-system workflows, but the reviewed evidence does not establish the complete canonical outcome.

Condition: Automation uses workspace credits; plan allowances vary.Attio Help Center documentation ↗
StrongOrchestrate outreach sequences ↗

Attio provides email sequences for automated email sending.

Condition: Email sequences are documented for Pro and higher plans.Attio Help Center documentation ↗
PartialScore fit and readiness ↗

Attio markets AI features that automatically qualify leads and provides AI attributes and research capabilities that can support fit/readiness assessment. This covers a meaningful part of score fit and readiness, but the reviewed evidence does not establish the complete canonical outcome.

Condition: AI features consume workspace credits and may vary by plan.Attio documentation ↗
StrongSend prospecting email ↗

Attio can send emails directly from the CRM, including use of record data as variables.

Condition: Sending volume and mailbox limits vary by plan.Attio Help Center documentation ↗
PartialSynchronise records ↗

Attio provides apps, CSV import/export, and a custom API for moving data between systems. The product covers a material part of this outcome, while execution or the durable record depends on another workflow or system.

Condition: Specific integration behavior depends on the app or API implementation.Attio Help Center documentation ↗

Overview

What Attio does

Attio provides Companies, People, Deals and custom objects; synchronizes email and calendar activity; enriches records; supports notes, tasks, workflows, sequences, call intelligence, reports, AI attributes, apps, and an API.

CRM records for companies, people, deals, and custom objectsEmail and calendar synchronization with automatic contact and company record creationAutomatic data enrichment and communication-intelligence attributesRelationship context, interaction history, associations, lists, views, notes, tasks, and commentsWorkflow automation and email sequencesEmail sending from Attio with variablesCall recording, AI-powered transcripts, and insights on EnterpriseAI-powered research, qualification, enrichment, record transformation, and summariesReports and advanced reportingApps and a custom API for integrationsPermission controls, teams, SAML SSO, and SCIM on Enterprise

Buying context

Fit and constraints

Best for
Small to growing revenue teams that want a flexible CRM and relationship-focused system of record with configurable workflows and automation.
Relevant constraints
  • Email and calendar sync, enrichment, sending limits, sequences, call recording, reporting, permissions, and AI/workflow credits vary by plan.
  • The Free plan is limited to three seats and 50,000 records.
  • Call recording with AI transcripts and insights is documented as an Enterprise feature.
  • Attio is a CRM and workflow platform; outbound calling, SMS infrastructure, direct mail, and dedicated deliverability infrastructure are not evidenced by the cited official sources.
  • Pricing and plan limits may change.
Evidence status
Vendor documented · checked 2026-09-11

Pricing

Plans and billing

Free plan available for up to three seats. Plus and Pro plans are publicly listed at $35 and $79 per user/month when billed annually on the current pricing page; Enterprise pricing is custom. A 14-day Pro trial is available.

Pricing model
Per organisation · Per user
Minimums
Annual commitment
Free access
Free tier · 14-day trial
Last checked
2026-09-11

Free

Free up to 3 usersup to 3 users · Self-serveCheck current price ↗

Plus

$35/user/mo12-month commitment · Self-serveCheck current price ↗

Pro

$79/user/mo12-month commitment · Self-serveCheck current price ↗

Enterprise

Custom pricingContact salesCheck current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

RevManic has not ingested a verified review source for this product yet. We do not convert vendor testimonials into star ratings.

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. Attio plans and features ↗attio.com/help/reference/workspace-settings-billing/attio-plans-and-featuresVendor documentation
  2. Email and calendar syncing ↗attio.com/help/reference/email-calendar/email-and-calendar-syncingVendor documentation
  3. CRM overview ↗attio.com/p/crm-1008-25Vendor documentation
  4. Email calendar ↗attio.com/help/reference/email-calendarVendor documentation
  5. Syncing people and companies ↗attio.com/help/reference/attio-101/syncing-people-and-companiesVendor documentation
  6. Product reference ↗attio.com/help/referenceVendor documentation

Alternatives

Peers in this market

40
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Business is positioned for LinkedIn-plus-email outreach.Demandbase OneEnterprise B2B teams running account-based sales and marketing programs across shared account data and buying signals.lemlistFounders, SDR/BDR teams, sales teams, agencies, and growth teams running outbound prospecting across multiple channels.NooksB2B outbound SDR, BDR, AE, sales-leadership, and RevOps teams that need high-volume calling, sequencing, prioritization, and coaching in one workspace.HubSpotSmall to enterprise teams seeking an integrated CRM and broader customer-platform suite, especially organizations combining inbound marketing, sales, and customer-service workflows.ZoomInfoB2B sales, marketing, and revenue-operations teams that need broad account and contact intelligence, prioritization signals, CRM data maintenance, and sales execution workflows.6senseB2B revenue teams running account-based, outbound, or multi-channel motions that need account prioritization, intent intelligence, buying-group research, and coordinated activation.People.aiEnterprise sales, revenue operations, and customer-facing teams that need automated activity capture, reliable CRM activity data, pipeline visibility, forecasting, and account or opportunity execution.PocusProduct-led and outbound GTM teams that need signal-based account prioritization and guided prospecting workflows.KoalaOutbound sales and GTM teams prioritizing high-intent accounts and automating signal-triggered prospecting.LushaSales, marketing and revenue-operations teams that want self-service prospecting and credit-based enrichment with optional signals, API access, outreach and conversation intelligence in the same platform.MadKuduB2B teams that need predictive lead or account prioritization, intent and engagement analysis, data enrichment, and automated sales workflows.SalesfinityOutbound SDR/BDR teams and sales teams that rely heavily on phone prospecting and want higher calling throughput with integrated research, enrichment, and follow-up automation.FreshsalesSmall and mid-sized sales teams seeking a general-purpose CRM with built-in engagement and automation.NutshellSmall and growing sales teams seeking an easy-to-deploy CRM with integrated sales automation and marketing tools.SalesflareSmall and medium-sized B2B sales teams seeking an automated CRM with email, activity and pipeline tracking.La Growth MachineSales teams, founders and lead-generation agencies running LinkedIn-first, multichannel outbound campaigns.ArtisanSales teams scaling outbound prospecting and pipeline generation across cold outbound, signal-triggered, CRM reactivation, and expansion campaigns.CloudTalkSales and support teams needing international cloud calling, outbound dialers, call routing, and CRM-linked call activity.DealfrontB2B marketing, sales and revenue teams that need to identify anonymous website visitors, build ICP account lists, assess digital buying signals and pass qualified account data to sales systems.HG InsightsEnterprise B2B strategy, RevOps, sales and marketing teams needing technology intelligence, account enrichment, market sizing and intent-based prioritization.KeyplayB2B GTM teams that need ICP-based account selection, prioritisation, enrichment, and ABM list building.OpenpriseMedium-to-large enterprise Marketing Ops, Sales Ops, Data Ops, and RevOps teams managing multiple GTM systems and complex data-quality, enrichment, routing, and orchestration workflows.WarmlyB2B sales, marketing, and revenue-operations teams that want to convert anonymous website traffic into prioritized and engaged pipeline.JustCallSmall and mid-sized sales, support, and customer-success teams that need calling, SMS, dialer automation, and conversation intelligence in one platform.VectorB2B marketing, demand-generation, and performance teams that need contact-level visitor identification, intent signals, and continuously refreshed advertising audiences.Regie.aiFull-cycle AEs, SDRs, founding sellers, and outbound teams that want prospecting research and execution in one workspace.BreakcoldFounders, agencies, consultants, and small sales teams that want a lightweight CRM centered on multichannel relationship selling and AI-assisted administration.DubbSalespeople, small outbound teams, agencies, consultants, real-estate professionals, recruiters, coaches, and other teams using personalized video to initiate or advance sales conversations.PlanhatCustomer-success and revenue teams managing onboarding, customer health, adoption, renewals, expansion, and lifecycle operations.AmplemarketOutbound B2B sales teams seeking prospecting, signal-led prioritization, and multichannel engagement in one platform.Apollo.ioOutbound sales teams seeking prospect data and outreach execution in one platform.