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VerifiedChecked 2026-09-21

Attio

AI-native CRM for modern go-to-market teams, combining flexible data modeling, relationship intelligence, automation, reporting, and sales workflows.

CRMData enrichmentDeal qualificationForecasting & revenue intelligenceLead & account scoringLead routingMeeting assistantsRevenue analytics & attributionSales engagementSales training & coachingWorkflow automation & iPaaS
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FootprintOverviewPricingReviewsIntegrationsSources

Revenue footprint

Where Attio fits

Revenue areas

Primary and supporting use cases
Job coverage

Selected jobs

16 distinct jobs across 5 revenue areas

StrongAnalyse pipeline performance ↗

Pipeline, funnel and time-in-stage reports reveal conversion, bottlenecks, owner performance and weighted deal value.

Condition: Report count, funnel, targets, historical attributes, and comparison features vary by plan.Attio source ↗
PartialAssess opportunity qualification ↗

Call insight templates extract MEDDPICC, ChAMP or BANT fields and blockers from recorded conversations for the seller to review.

Condition: Pro or Enterprise Call Intelligence; recording, transcript, template, and field configuration apply.Attio source ↗
StrongCapture conversations and notes ↗

Call Intelligence joins Zoom, Google Meet and Teams meetings, records and transcribes them and creates AI insights.

Condition: Pro or Enterprise; recording, transcript, consent, storage, and template conditions apply.Attio source ↗
PartialCoach sellers ↗

A configured Call Coach custom agent grades calls against the team scorecard; coaching depends on user-defined instructions and available call data.

Attio source ↗
StrongEnrich records ↗

Automatically enriches known person and company records with public attributes; attribute depth varies by plan.

Condition: Enrichment attributes and limits vary by plan.Attio source ↗
StrongForecast revenue ↗

Weighted-pipeline formulas multiply deal values by user-defined stage probabilities and summarize expected revenue.

Condition: Pro or Enterprise; users configure stages, probabilities, values, dates, and reports.Attio source ↗
StrongMaintain account and contact records ↗

Maintains company and person records, their attributes and relationship links in a configurable CRM data model.

Condition: Available objects, record limits, and custom-object functionality vary by plan.Attio source ↗
StrongMaintain sales-activity history ↗

Synced email and calendar activity, notes and tasks retain interaction history against CRM records.

Condition: Visibility and synchronization behavior depend on workspace settings and plan.Attio source ↗
StrongManage opportunities ↗

Deals and configurable pipeline views retain opportunity stage, owner, value and other chosen deal attributes.

Condition: Deal and object availability varies by plan.Attio source ↗
StrongOrchestrate cross-system workflows ↗

Native workflows combine incoming webhooks, record actions, external HTTP requests and app blocks into defined cross-system steps.

Condition: Automation uses workspace credits; plan allowances vary.Attio source ↗
StrongOrchestrate outreach sequences ↗

Automated email sequences control steps, timing, sender and exit criteria for warm leads and existing customers.

Condition: Email sequences are documented for Pro and higher plans.Attio source ↗
StrongRoute leads and accounts ↗

Workflow round-robin selects an eligible team member and updates record ownership or assigns follow-up work.

Condition: Available across plans; workflow credits, eligible-user configuration, and permissions apply.Attio source ↗
StrongScore fit and readiness ↗

User-configured formula attributes combine fit and readiness signals into a recalculated lead score; source signals must be supplied.

Condition: Pro or Enterprise; users define attributes, weights, and any external signal inputs.Attio source ↗
PartialSend prospecting email ↗

Sends personalized outbound follow-up to warm leads through synced Gmail/Microsoft accounts; cold and high-volume prospecting are prohibited.

Condition: Pro or Enterprise; warm leads/customers only; cold or high-volume outreach prohibited; Gmail/Microsoft and pacing limits apply.Attio source ↗
StrongSynchronise records ↗

Polytomic maintains two-way synchronization between Attio and supported data warehouses, apps, databases and APIs.

Condition: External Polytomic service, supported objects, mappings, permissions, and sync configuration apply.Attio source ↗
StrongTransfer customer context ↗

Sales-to-CS workflows transfer deal context, implementation tasks and introductory emails, supported by generated handoff notes.

Attio source ↗

Overview

What Attio does

Attio provides Companies, People, Deals and custom objects; synchronizes email and calendar activity; enriches records; supports notes, tasks, workflows, warm-contact sequences, call intelligence, weighted-pipeline forecasts, reports, AI attributes, apps, API, and hosted MCP access.

Buying context

Fit and constraints

Best for
Small to growing revenue teams that want a flexible CRM and relationship-focused system of record with configurable workflows and automation.
Relevant constraints
  • Email and calendar sync, enrichment, sending limits, sequences, call intelligence, reporting, permissions, and workflow credits vary by plan.
  • Free is limited to three seats and 50,000 records. Plus is capped at ten seats, 250,000 records, and five objects.
  • Custom objects, sequences, call intelligence, formula attributes, weighted forecasting, and several advanced permissions start at Pro. Organization SSO and SCIM are Enterprise only.
  • Sequences are intended for warm leads and customers; cold or high-volume outreach is prohibited. Gmail, Microsoft, and pacing limits apply.
  • Enriched attributes export as blank cells, recordings require API export, and native buyer-facing availability or booking was not established.
  • Import2 is a one-time migration path from HubSpot, not continuous synchronization. Workflow and integration credits or external services can add cost.
Review status
Reviewed 2026-09-21

Pricing

Attio pricing and plans

Free supports up to three seats. Current USD Plus/Pro prices are $35/$79 per user/month with annual billing or $44/$99 with monthly billing; Enterprise is custom. Pro/Enterprise includes Call Intelligence and sequences. Workspace/seat credits and a 14-day Pro trial apply.

Pricing model
Per organisation · Per user
Minimums
Annual commitment
Free access
Free tier · 14-day trial
Last checked
2026-09-11

Free

Free up to 3 usersup to 3 users · Self-serveCheck current price ↗

Plus

$35/user/mo12-month commitment · Self-serveCheck current price ↗

Pro

$79/user/mo12-month commitment · Self-serveCheck current price ↗

Enterprise

Custom pricingContact salesCheck current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Attio reviews

☆☆☆☆☆No published rating yet0 buyer reviews have passed editorial review

No buyer review has passed editorial validation yet. Vendor testimonials are never converted into ratings.

Environment fit

Platform & integrations

How Attio works with your other tools. Open a finding for its source and any plan or setup limits.

API accessREST API for supported Attio records and actions.Available+

A documented application programming interface is available for at least one product workflow.

Scope. OAuth or API-key authentication; documented read and write limits and object scope apply.

Checked Sep 21, 2026Attio source ↗
MCP server accessHosted MCP access to supported Attio records, tasks, notes, and transcript search.Available+

The vendor provides a documented Model Context Protocol server for product access or actions.

Scope. OAuth permissions apply; write actions may require confirmation.

Checked Sep 21, 2026Attio source ↗
Single sign-onOrganization-managed SSO is available on Enterprise.Available+

The product supports a documented organization-managed single sign-on method.

Scope. Enterprise custom terms apply; SCIM is also Enterprise.

Checked Sep 21, 2026Attio source ↗
Data exportExports supported views to CSV or Excel and provides an administrator workspace backup.Available+

Users can export material product data in a documented reusable format.

Scope. Enriched values export blank; recordings require API export; role restrictions may apply.

Checked Sep 21, 2026Attio source ↗

Integrations

Tools Attio connects to. Open a researched connection for its source and setup details.

Native integrations

  • Microsoft 365 / Outlook email
AircallStarts calls and writes supported call activity back to existing Attio people.Direct connectionTwo-way+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗
GmailSynchronizes supported Gmail messages with Attio records.Direct connectionVaries by workflow+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗
Google CalendarSynchronizes supported Google Calendar meetings with Attio records.Direct connectionVaries by workflow+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗
HightouchSends selected warehouse data into Attio records.Direct connectionOne-way+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗
MixmaxEnrolls an Attio contact into a Mixmax sequence.Direct connectionOne-way+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗
Outlook CalendarSynchronizes supported Outlook meetings with Attio records.Direct connectionVaries by workflow+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗
PolytomicRuns configured two-way operational data synchronization with Attio.Direct connectionTwo-way+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗
SegmentSends selected customer and event data into Attio.Direct connectionOne-way+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗
SlackSends workflow notifications and supports permitted record query or update actions.Direct connectionVaries by workflow+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗

Automation platforms

ZapierRuns configured triggers and actions between Attio and connected systems.Automation platformVaries by workflow+

Scope. Availability, direction, objects, and usage follow the connected accounts, permissions, plans, and configuration described in the source.

Checked Sep 21, 2026Attio source ↗

Other connections

Import2Provides an assisted one-time migration from HubSpot and other supported CRMs into Attio.Documented connectionOne-way+

Scope. Migration rather than continuous synchronization; supported objects and history vary.

Checked Sep 21, 2026Attio source ↗

Not yet recorded means we haven’t added a finding here. It doesn’t mean the feature is missing. We check these connections and settings separately from the work shown on the fit map.

Product references

RevManic's fit assessments are our editorial opinion. Check Attio's website for the latest features, plans and pricing.

Represent Attio? Contact us to suggest an update, or claim this profile.

  1. Attio plans and features ↗attio.com/help/reference/workspace-settings-billing/attio-plans-and-featuresCompany source
  2. Create a sequence ↗attio.com/help/reference/automations/sequences/create-a-sequenceCompany source
  3. Call intelligence ↗attio.com/help/academy/introduction/call-intelligenceCompany source
  4. Syncing people and companies ↗attio.com/help/reference/attio-101/syncing-people-and-companiesCompany source
  5. Outlook Calendar integration ↗attio.com/help/reference/email-calendar/email-and-calendar-syncingCompany source
  6. Workflows block library ↗attio.com/help/reference/automations/workflows/workflows-block-libraryCompany source
  7. Formula attribute examples ↗attio.com/help/reference/managing-your-data/attributes/formula-attribute-examplesCompany source
  8. Polytomic integration ↗attio.com/apps/polytomicCompany source
  9. Sales led ↗attio.com/help/reference/industry-guides/sales-ledCompany source
  10. Setting up a weighted pipeline ↗attio.com/help/reference/how-to-guides/setting-up-a-weighted-pipelineCompany source
  11. New blocks for workflows ↗attio.com/changelog/2026/new-blocks-for-workflowsCompany source
  12. Custom agents ↗attio.com/platform/custom-agentsCompany source
  13. CRM overview ↗attio.com/p/crm-1008-25Company source
  14. API access ↗docs.attio.com/rest-api/guides/rate-limitingCompany source
  15. MCP server access ↗docs.attio.com/mcp/overviewCompany source
  16. Single sign-on ↗attio.com/pricingCompany source
  17. Data export ↗attio.com/help/reference/imports-exports/exporting-lists-and-viewsCompany source
  18. Aircall integration ↗attio.com/help/reference/apps/communication-apps/aircall-appCompany source
  19. Hightouch integration ↗attio.com/apps/hightouchCompany source
  20. Import2 integration ↗attio.com/help/reference/imports-exports/migrate-data-from-another-crmCompany source
  21. Microsoft 365 / Outlook email integration ↗attio.comCompany source
  22. Mixmax integration ↗attio.com/help/reference/apps/email-sequencing-apps/mixmax-appCompany source
  23. Segment integration ↗attio.com/apps/segmentCompany source
  24. Slack integration ↗attio.com/apps/slackCompany source
  25. Zapier integration ↗attio.com/help/reference/apps/zapier-app/intro-to-our-zapier-appCompany source
  26. Pricing ↗attio.com/pricing/usdCompany source
  27. Documentation ↗attio.com/helpCompany source

Buying guides

Compare Attio in context

See how the products differ across sales jobs, plan requirements, and the cost for a five-seller team. The broader map does not make either product universally better.

6 HubSpot alternatives for small B2B sales teamsCompare six sales CRM alternatives to HubSpot by the work they handle, the plans and costs involved, and the shape of their revenue fit.→

Alternatives

Attio alternatives

40
monday CRMAn AI-enabled, customizable CRM for managing leads, contacts, communications, sales pipelines, revenue workflows, and customer relationships.PipedriveSales CRM for contact, deal and activity records, with plan-qualified outreach, forecasting, meeting assistance and commercial-document workflows.HubSpotCustomer platform combining Smart CRM with separately entitled marketing, sales, service, content, data and revenue products.CloseCalling-led sales CRM combining lead and opportunity management with native calling, email, SMS, workflows, reporting, coaching, and AI sales features.FreshsalesFreshsales is Freshworks’ sales-focused CRM for managing contacts, accounts, deals, activities, communications, automation, and reporting.SalesflareA CRM for small and medium-sized B2B businesses that automates contact, company, activity and pipeline data capture.Aviso AIAI revenue operating platform for forecasting, pipeline and deal intelligence, conversation intelligence, relationship intelligence, sales engagement, and customer-success workflows.Sales CloudSalesforce’s CRM and sales-force-automation product, now branded Agentforce Sales, for managing leads, accounts, contacts, opportunities, activities, pipeline, forecasting, reporting, workflows, quotes, and approvals.BreakcoldBreakcold is an AI-native CRM with a multichannel inbox, LinkedIn and social-selling workflows, enrichment, pipelines, and agent-accessible CRM actions.InsycleCRM data integrity and data-management platform for deduplication, cleansing, standardization, validation, imports, record association, routing, and workflow automation.ClariPredictive revenue system and revenue orchestration platform for enterprise revenue teams.Mediafly Intelligence360Enterprise revenue intelligence platform combining pipeline inspection, activity capture, conversation intelligence, forecasting, dashboards, and seller coaching.Zoho CRMA cloud CRM for managing leads, contacts, accounts, deals, sales activities, workflows, forecasting, analytics, and customer-facing processes.NutshellAI-powered CRM with sales, marketing, engagement, scheduling, calling, reporting, and contact-management capabilities.MadKuduMadKudu is the former product brand for HG Insights’ predictive revenue-growth intelligence, scoring, signal, enrichment, and sales-copilot capabilities.SyncariAgentic master data and customer data automation platform for unifying, governing, cleansing, enriching, and synchronizing data across enterprise systems.SalesloftPredictive revenue system combining sales engagement, conversation intelligence, deal management, workflow prioritization, AI agents, and revenue intelligence.folkA collaborative, relationship-focused CRM for managing contacts, interactions, pipelines, enrichment, and personalized outreach.GongRevenue AI platform for capturing and analyzing customer interactions, improving sales execution, forecasting, coaching, and revenue-team performance.KoalaAgentic revenue platform that surfaces first- and third-party buying signals, scores accounts, enriches leads, and automates sales plays and outreach.Traction CompleteSalesforce-native revenue operations data management suite for enriching, cleansing, connecting, and orchestrating CRM data.Copper CRMA CRM designed for Google Workspace that manages contacts, leads, opportunities, projects, workflows, communications, and reporting.UserGemsAI-powered signal, scoring, and orchestration platform for outbound, ABM, and revenue teams.OpenpriseOpenprise is a no-code GTM data and AI orchestration platform for cleansing, enriching, deduplicating, scoring, routing, segmenting, and synchronizing revenue data.Capsule CRMCloud CRM for managing contacts, opportunities, sales pipelines, tasks, projects, communications, and reporting.Backstory (formerly People.ai)Revenue intelligence platform that captures customer activity, enriches connected CRM records and supports evidence-based qualification, stakeholder mapping, account planning, coaching and pipeline analysis.ClayA GTM data enrichment and workflow-orchestration platform combining 200+ enrichment providers, AI research agents, signals, audiences, CRM/data-warehouse connectivity, and outbound execution.AvomaAI platform for meeting note-taking, scheduling, conversation intelligence, coaching, and revenue intelligence.Common RoomCustomer intelligence platform that captures buyer and customer signals, resolves them to people and accounts, and helps go-to-market teams prioritize and automate actions.ZapierAI-powered automation platform connecting apps, data, and business processes through no-code, low-code, and full-code workflows.PocusPocus is an AI-native GTM platform for detecting buying signals, prioritizing accounts, and guiding sales execution.NooksAI-powered outbound sales workspace combining dialing, sequencing, signals, enrichment, coaching, and salesfloor workflows.OutreachAgentic AI revenue platform combining sales engagement, deal management, forecasting, conversation intelligence, coaching, and account expansion workflows.WarmlyAI-native revenue orchestration platform for identifying, prioritizing, and engaging B2B website visitors.AttentionAI sales-conversation platform that records calls, updates connected CRM records, scores rep performance and runs bounded post-call agents.PlanhatCustomer-success and customer-data platform supporting the customer lifecycle from onboarding through renewals and expansion.tl;dvAI meeting intelligence platform for recording, transcribing, summarizing and operationalizing meetings across Google Meet, Zoom and Microsoft Teams.SalesfinitySalesfinity combines AI parallel dialing, contact enrichment, AI Sequencer and an Ari sales agent for outbound teams.PhoneBurnerCloud-based power dialer and sales outreach platform with built-in CRM, calling workflows, email/SMS follow-up, reporting, coaching, and CRM integrations.La Growth MachineMultichannel outbound prospecting platform combining LinkedIn, email, X and calling automation with lead enrichment, sequencing, inbox management and CRM connectivity.