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VerifiedChecked 2026-09-12

Breadcrumbs

Revenue acceleration and lead-scoring platform that combines marketing, sales, and product data to build, test, and operate transparent scoring models.

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Revenue footprint

Where Breadcrumbs fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

5 distinct jobs across 3 revenue areas

StrongAssess buying intent ↗

Breadcrumbs identifies actions and attributes that predict buying intent or other defined conversion outcomes.

Condition: Free-plan documentation establishes testing and analysis; activation and routing require a paid plan.Breadcrumbs documentation ↗
StrongDefine the ideal customer profile ↗

Reveal analyzes connected marketing, sales, and product data to identify attributes associated with the organization's best customers and produce a data-driven ICP.

Condition: Reveal is described as available with a free account.Breadcrumbs documentation ↗
StrongIdentify expansion opportunities ↗

Breadcrumbs supports scoring models that surface customers with upgrade, upsell, or cross-sell potential, but the source establishes prioritization rather than full account-growth management.

Condition: The source does not specify which paid plan includes live routing for expansion use cases.Breadcrumbs documentation ↗
PartialRoute leads and accounts ↗

Breadcrumbs describes a scoring and routing engine and can route scoring information back to a CRM or marketing automation platform. This covers a meaningful part of route leads and accounts, but the reviewed evidence does not establish the complete canonical outcome.

Condition: The free plan cannot sync scores back to the data source; paid activation is required.Breadcrumbs documentation ↗
StrongScore fit and readiness ↗

Breadcrumbs builds transparent, customizable lead and contact scoring models using fit and activity or intent data.

Condition: Free plan supports test-mode scoring up to 10,000 contacts; live routing is excluded from the free plan.Breadcrumbs documentation ↗

Overview

What Breadcrumbs does

Breadcrumbs provides Reveal for identifying predictive ICP attributes and actions, Copilot for creating scoring models, Explore for analyzing contacts and trends, and integrations/API connectivity for bringing data together and routing scores back to CRM or marketing systems.

Build customizable lead and contact-scoring models.Use machine-learning analysis to identify predictive attributes and actions.Use Reveal to identify data-driven ICP characteristics and high-intent behaviors.Use Copilot to generate a suggested scoring model.Create and compare multiple scoring models and hypotheses.Explore, filter, segment, and sort contacts across connected data sources.Connect marketing, sales, CRM, and product data through no-code connectors and an API.Route scoring information back to a CRM or marketing automation platform on paid activation.Support acquisition, expansion, retention, upsell, cross-sell, and product-led-growth scoring use cases.

Buying context

Fit and constraints

Best for
Revenue and RevOps teams that need transparent, customizable lead, account, contact, expansion, or retention scoring across sales-assisted, product-led, or hybrid motions.
Relevant constraints
  • The free plan is limited to scoring up to 10,000 contacts in test mode.
  • Free-plan scores cannot be synchronized back into the connected data source.
  • The source does not establish broad workflow orchestration beyond scoring and routing outputs.
  • The source does not establish contact discovery, contact validation, outbound sequencing, calling, meeting scheduling, or CRM record management as core product functions.
  • Current detailed paid-plan entitlements are not publicly documented on the official site.
  • Pricing currency, region, taxes, minimum seats, and commitment requirements are not stated in the official pricing evidence.
Evidence status
Vendor documented · checked 2026-09-12

Pricing

Plans and billing

A free plan is publicly documented for testing models and scoring up to 10,000 contacts, with scores available only inside Breadcrumbs. An official vendor page states that the Pro plan starts as low as $400 per month; detailed current plan entitlements, taxes, region, seat minimums, and commitment terms are not publicly established.

Pricing model
Per organisation
Minimums
No minimum documented
Free access
Free tier
Last checked
2026-09-12

Free

Free tierunknown · Self-serve

$0/free account; up to 10,000 contacts in test mode; scores remain inside Breadcrumbs and cannot sync back to the data source.

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Pro

400/mounknown · Contact sales

Official page states the Pro plan starts as low as $400 per month. Full current pricing and included quantities are not published.

Check current price ↗

Enterprise

Custom pricingunknown · Contact sales

An enterprise-specific current offer was not established from an official pricing page; quote-only treatment is unresolved and should not be relied on as a current plan fact.

Check current price ↗

List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

RevManic has not ingested a verified review source for this product yet. We do not convert vendor testimonials into star ratings.

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. Reveal ↗breadcrumbs.io/Reveal/Vendor documentation
  2. Product website ↗breadcrumbs.ioVendor documentation
  3. November 2022 breadcrumbs free plan ↗breadcrumbs.io/changelog/november-2022-breadcrumbs-free-plan/Vendor documentation
  4. Cadence ↗breadcrumbs.io/cadence/Vendor documentation

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