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VerifiedChecked 2026-09-12

Loom

Part of Atlassian

Loom is an asynchronous video messaging product for recording, sharing, and explaining work through video.

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Revenue footprint

Where Loom fits

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Revenue areas

Primary and supporting use cases
Coverage

Documented jobs

2 distinct jobs across 1 revenue area

StrongCreate personalised sales video ↗

Loom supports creating and sharing personalized sales video through screen, camera, and voice recording.

Condition: Recording limits and editing capabilities vary by plan.Loom documentation ↗
PartialShare content and track engagement ↗

Loom supports sharing buyer-facing video content and provides viewer insights, but it is not established as a full digital sales room or deal-collaboration workspace.

Condition: Viewer insights and advanced sharing capabilities vary by plan.Loom documentation ↗

Overview

What Loom does

Loom records screen, camera, voice, or combinations of these and provides shareable videos with transcripts, captions, comments, reactions, editing, spaces, and viewer insights. Atlassian acquired Loom in 2023.

Screen, camera, and voice recording.Shareable video links.Transcriptions and closed captions.Video comments and emoji reactions.Video trimming and editing.Video libraries, folders, and spaces.Viewer insights and engagement analytics.AI titles, summaries, chapters, meeting notes, recaps, and video-to-text workflows on eligible plans.Integrations including Slack, Jira, Confluence, GitHub, Gmail, and others.

Buying context

Fit and constraints

Best for
Asynchronous product demos, sales follow-ups, walkthroughs, training, internal updates, and documentation.
Relevant constraints
  • Starter limits users to up to 50 members, 25 videos per person, and 5 minutes per screen recording.
  • Advanced AI features require Business + AI or Enterprise.
  • Advanced security features such as SSO and SCIM are Enterprise capabilities.
  • Some recording-platform capabilities vary by browser, operating system, and mobile platform.
  • Loom is not established as a CRM, sales-engagement sequencer, dialer, or formal deal-execution system.
Evidence status
Vendor documented · checked 2026-09-12

Pricing

Plans and billing

Public USD pricing is listed for Starter, Business, and Business + AI. Enterprise is quote-only. Business and Business + AI show monthly prices of $18 and $24 per user, respectively. Loom also offers a 14-day Business + AI trial.

Pricing model
Per organisation · Per user
Minimums
No minimum documented
Free access
Free tier · 14-day trial
Last checked
2026-09-12

Starter

Free up to 50 usersunknown · up to 50 users · Self-serve

Free plan. Up to 50 members, up to 25 videos per person, and 5-minute screen recordings.

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Business

$18/user/mounknown · Self-serve

Public monthly price shown as $18 per user. Trial is documented as a Business + AI trial rather than a separate Business-only trial.

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Business + AI

$24/user/mounknown · Self-serve

Public monthly price shown as $24 per user. Includes Loom AI capabilities.

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Enterprise

Custom pricingunknown · Contact sales

Contact sales. The pricing page states that a free 14-day Enterprise trial is available through sales.

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List prices can exclude tax, usage charges, onboarding, add-ons, and negotiated discounts. Check the vendor page before buying.

Reviews

Buyer reviews

☆☆☆☆☆No verified rating yet0 verified buyer reviews

RevManic has not ingested a verified review source for this product yet. We do not convert vendor testimonials into star ratings.

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Product references

We reviewed these official vendor documents. Product claims have not yet been independently tested.

  1. Product website ↗loom.comVendor documentation
  2. Pricing ↗loom.com/pricingVendor documentation

Alternatives

Peers in this market

40
AiSDRFounders and revenue teams that need automated, signal-based outbound prospecting and follow-up without adding SDR headcount.ArcadeProduct marketing, growth marketing, product management, and sales engineering teams creating reusable demos and buyer-facing product content.DubbSalespeople, small outbound teams, agencies, consultants, real-estate professionals, recruiters, coaches, and other teams using personalized video to initiate or advance sales conversations.NavatticB2B software teams using interactive demos for product launches, website conversion, pre-call discovery, sales follow-up, champion enablement and product education.SendsparkOutbound sales teams that use personalized video to initiate or advance buyer conversations at scale.StorylaneB2B product marketing, sales, presales, demand generation, and customer-success teams creating interactive demos and buyer enablement experiences.VidyardRevenue and marketing teams using personalized video for prospecting, follow-up, demos, buyer content, and customer communications.AllegoEnterprise revenue teams seeking an integrated sales enablement, learning, coaching, content, and conversation-intelligence platform.Aviso AIEnterprise and high-growth revenue teams needing forecasting, pipeline inspection, deal intelligence, conversation intelligence, and AI-guided revenue execution across CRM-connected workflows.BigtincanEnterprise customer-facing teams that need governed sales content, seller readiness, buyer engagement, and enablement analytics in one platform.FlowlaRevenue teams managing complex B2B sales, onboarding, renewals, and stakeholder-heavy buying processes.MindtickleRevenue organizations seeking a unified platform for seller onboarding, enablement content, coaching, conversation analysis, and readiness measurement.RecappedMid-market and enterprise sales teams managing complex, multi-stakeholder deals, proofs of concept and onboarding handoffs.AircallSales and support teams needing cloud calling, 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and automated meeting communications.ChorusRevenue and sales teams that need conversation capture, deal visibility, sales coaching, and team-level analysis of customer interactions.Clari CopilotRevenue teams seeking conversation capture, real-time seller guidance, searchable insights, CRM activity capture, and manager coaching.CloseSmall and growing outbound-oriented sales teams that want CRM, sales communication, follow-up automation, and pipeline activity in one system.CloudTalkSales and support teams needing international cloud calling, outbound dialers, call routing, and CRM-linked call activity.DialpadTeams wanting unified business communications and AI-assisted sales or customer-support conversations.FathomIndividuals and customer-facing teams that need searchable meeting records, automated summaries, shared meeting context, CRM updates, and conversation coaching.Fireflies.aiTeams needing automated meeting capture, searchable conversation records, summaries, follow-up tasks, and conversation analytics.GongRevenue teams, sales managers, sales leadership, RevOps, and enablement teams that need conversation intelligence, deal inspection, forecasting, outreach execution, and coaching.Google MeetTeams and individuals that need hosted online meetings integrated with Google Workspace.GranolaIndividuals and small sales teams that need meeting transcription, structured call notes, searchable conversation history, and follow-up context without a meeting bot.GuruOrganizations, including sales teams, that need a trusted, verified knowledge hub, contextual enablement, and permission-aware answers embedded in existing workflows.HubSpotSmall to enterprise teams seeking an integrated CRM and broader customer-platform suite, especially organizations combining inbound marketing, sales, and customer-service workflows.JustCallSmall and mid-sized sales, support, and customer-success teams that need calling, SMS, dialer automation, and conversation intelligence in one platform.LushaSales, marketing and revenue-operations teams that want self-service prospecting and credit-based enrichment with optional signals, API access, outreach and conversation intelligence in the same platform.MailshakeOutbound sales teams, SDRs/BDRs, founders, and agencies running email-led prospecting programs.Mediafly Intelligence360Enterprise revenue teams that need unified pipeline visibility, forecasting, conversation intelligence, and sales-performance coaching.monday CRMRevenue teams seeking a flexible CRM with configurable pipelines, activity tracking, automation, reporting, AI agents, and pre-to-post-sales workflows.NooksB2B outbound SDR, BDR, AE, sales-leadership, and RevOps teams that need high-volume calling, sequencing, prioritization, and coaching in one workspace.NutshellSmall and growing sales teams seeking an easy-to-deploy CRM with integrated sales automation and marketing tools.OrumSales teams that need high-volume outbound calling, faster live connects, and 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